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GUY ABRAHAMS, GLOBAL STRATEGIC PLANNING DIRECTOR

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GUY ABRAHAMS, GLOBAL STRATEGIC PLANNING DIRECTOR


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RESEARCH COVERAGE: TEN COUNTRIES 50%+ GLOBAL WEALTH 4 Host City Of ZO Online Community “The Mug” Event Total : 300 participants


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GETTING UP CLOSE AND PERSONAL WITH MILLENNIALS


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WHO ARE MILLENNIALS & WHY SHOULD WE CARE?


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HAPPINESS IS ABOUT MANAGING EXPECTATIONS


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FREEDOM POWERED BY TECHNOLOGY “I find technology generally makes things easier - it has affected my life for the better.” Erin, 27, Sydney


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EXPECTATIONS HAVE BEEN LIMITED “The economy affects employers’ ability to give raises. Millions of Americans are fighting to get by.” Ranessa, 27, New York Pierre (Rennes), from Flickr.com


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GROWING UP IN A PERIOD OF SLOW GROWTH 2000-2014 GDP GROWTH VARIATION FROM THE NORM (ACTUAL) 1.9% Av.Growth 5.7% Av.Growth


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GLOBALISATION: FOR THE MILLENNIALS THEIR WORLD IS MORE SIMILAR THAN DIFFERENT


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GLOBALISATION: FOR THE MILLENNIALS THEIR WORLD IS MORE SIMILAR THAN DIFFERENT


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GLOBALISATION: FOR THE MILLENNIALS THEIR WORLD IS MORE SIMILAR THAN DIFFERENT


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GLOBALISATION: FOR THE MILLENNIALS THEIR WORLD IS MORE SIMILAR THAN DIFFERENT


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THE HAPPINESS FRAMEWORK


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I WILL FULFILL MY LIFE POTENTIAL “I don’t let peers influence me to do anything because I am unique and I am my own person.” Dora, 30, New York


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APPROACHING WORK IN A NEW WAY “When the crisis began, I found myself jobless, and I reinvented myself.” Joaquin, 28, Barcelona


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CREATIVITY AND SELF-EXPRESSION FUEL MEANINGFUL EXPERIENCES


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SHARING STORIES “I share photos of moments I've spent with friends, images of thought or reflection, music videos and things written by me or others.” Julio, 31, Mexico City martinak15, from Flickr.com


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ACHIEVE THIS, THEY PUT GREATER VALUE ON LIFE SKILLS Source: ZenithOptimedia ‘The Pursuit of Happiness’ Study 2014


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ACHIEVE THIS, THEY PUT GREATER VALUE ON LIFE SKILLS Source: ZenithOptimedia ‘The Pursuit of Happiness’ Study 2014


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ACHIEVE THIS, THEY PUT GREATER VALUE ON LIFE SKILLS Source: ZenithOptimedia ‘The Pursuit of Happiness’ Study 2014


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“We complain about working until midnight but at the same time it’s exciting and fun. It’s part of the game.” Aude, 23, Paris GIVES THEM CONTROL IN WORK TO DELIVER HAPPINESS MILLENNIALS WHO ARE IN CONTROL OF THEIR CAREER ARE 56% HAPPIER


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CONTROL TO DELIVER HAPPINESS FROM EXPERIENCES “I fell in love with fitness because it gave me something to work hard on and feel proud of the results.” Jonathan, 26, Chicago MILLENNIALS IN CONTROL OF PASSIONS AND INTERESTS ARE 55% HAPPIER


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“Their friendship makes me feel loved and secure as I know they will never judge me for all the stupid things I do.” Nerys, 21, London CONTROL SOCIALLY TO MAKE THEM HAPPIER MILLENNIALS WHO ARE IN CONTROL OF THEIR SOCIAL LIFE ARE 35% HAPPIER


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HUMANISE THE BRAND BRAND PURPOSE USEFULNESS AUTHENTICITY


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TOP ATTRIBUTES DO SOMETHING TO HELP SERVE A PURPOSE EXEMPLIFY THEIR VALUES INNOVATE AND ARE ORIGINAL OFFER PERSONAL EXPERIENCE BRANDS THAT:


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DETERMINE THE VALUE EXCHANGE UTILITY REWARD VIA PAID AND OWNED MEDIA CHANNELS


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PERFORMANCE WINS – EXPONENTIAL DEMAND FOR CREATIVE ASSETS THE NEW CREATIVES


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SOCIALISE: LET MILLENNIALS SHARE BRAND STORIES


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THANK YOU


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