Killing Your Customers with Content?

Понравилась презентация – покажи это...

Слайд 0

Killing Your Customers with Content? Visual Content Marketing Strategy for Small Business

Слайд 1

In 2014, $134.7 billion were spent on content marketing, video marketing, and social media, according to research by eMarketer.  

Слайд 2

Humans learned to look before they even started speaking, reading, and writing. It is an innate ability that human brains process visual information more quickly than written.

Слайд 3

Moreover, it is difficult to take in and read lengthy texts. As statistics suggest, the average attention span of a young adult is between 13 to 14 minutes.

Слайд 4

However, information provided in bits and pieces, with casual imagery and visually appealing pictures, is more likely to be digested and remembered.

Слайд 5

People learn in four different ways

Слайд 6

Visual learners - learn by seeing

Слайд 7

Auditory learners – learn by hearing

Слайд 8

Kinesthetic or tactile learners – learn by touching or moving

Слайд 9

A mix of styles

Слайд 10

Marketers need to have a grip over producing content based on videos, podcasts, pictures, graphics, and presentations. See: Elements to Improve Visuals for Maximum Business Conversions

Слайд 11

Why should you opt for visuals when marketing? Explore: The Visual Language of Business

Слайд 12

1- Let your readers’ breathe, don’t choke them with text! It is more likely that your visitors will leave the site if they witness content bombardment. Instead, neutralize the text with images, videos, podcasts, infographics and slideshares.

Слайд 13

2- Who doesn’t like visual cuddling? Images help your target audience connect and make your content alive.

Слайд 14

3- Pin it to win it! Your visual content has more shareability than your textual content on social media. People can instantly share with simple clicks, ‘pin’, ‘tweet’, ‘share’, ‘fav’ and ‘like’.

Слайд 15

4- That’s the way we like it! Businesses should opt for visuals on social media because it broadens horizons and provides brands with better exposure.

Слайд 16

5- Let’s Talk It Out! Your audience can engage with you better. It will help you to gauge better understanding of your target market. Explore: How Psychographics in Contemporary SMB Marketing

Слайд 17

How can you amplify your content marketing through visuals?

Слайд 18

1. Use pictures to tell a story

Слайд 19

2. Use Meaningful images

Слайд 20

3. Use imagery that complements your brand values

Слайд 21

4. Get the right balance of images.

Слайд 22

5. Use white space

Слайд 23

6. Don’t get cheesy with your visuals.

Слайд 24

7. Make your images engaging

Слайд 25

8. Tag relevant people, pages and influencers

Слайд 26

9. Provide valuable content

Слайд 27

10. Be careful about dimensions

Слайд 28

11. Be particular about the quality of visuals

Слайд 29

12. Analyze what works for your audience

Слайд 30

Does your business use compelling visuals to capitalize on latest marketing trends? Share your thoughts.

Слайд 31

What Visual Content Strategy does Your Company Follow? Let us know @LogoDesignGuru