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How to Build a Media Empire for Free

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How to Build a Media Empire for Free Dave Kerpen, CEO Likeable Local April 2015


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My Story


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My Story


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The Results


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2 Years at a Glance…


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2 Years at a Glance… 158 Posts 20,000,000 Page Views 50,000 Comments


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So how do you build your own media empire for free?


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Let’s look at 2 companies that have done it successfully.


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The Huffington Post


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LinkedIn


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Build a Media Empire for Free in 5 Simple Steps


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1. Find Content Creators


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2. Incentivize Content Creators


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3. Leverage the Butterfly Effect “It has been said that something as small as the flutter of a butterfly’s wing can cause a typhoon halfway around the world.” - Chaos Theory


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The Contributors The Readers 4. Always Consider Both of Your Audiences


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5. Test, Succeed, Scale, Repeat


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“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen dave@likeable.com DaveLinkedin.com THANK YOU/ GRAND PRIZE/ QUESTIONS


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