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How to Build a Media Empire for Free Dave Kerpen, CEO Likeable Local April 2015
2 Years at a Glance…
2 Years at a Glance… 158 Posts 20,000,000 Page Views 50,000 Comments
So how do you build your own media empire for free?
Let’s look at 2 companies that have done it successfully.
The Huffington Post
Build a Media Empire for Free in 5 Simple Steps
1. Find Content Creators
2. Incentivize Content Creators
3. Leverage the Butterfly Effect “It has been said that something as small as the flutter of a butterfly’s wing can cause a typhoon halfway around the world.” - Chaos Theory
The Contributors The Readers 4. Always Consider Both of Your Audiences
5. Test, Succeed, Scale, Repeat
“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen email@example.com DaveLinkedin.com THANK YOU/ GRAND PRIZE/ QUESTIONS