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Marketing’s New Era @jonobean
”Right now, marketing as a function is at an inflection point between what we’re comfortable with, what we have permission to do, and what’s possible.” Eduardo ConradoSVP and Chief Innovation Officer Motorola Solutions.
We are in the trust business … but trusted sources are changing
Who tells your story best?
88% of companies report undergoing a digital transformation however, only
80% of strategists surveyed report their companies are investing in improving processes that expedite change to digital properties, such as websites, mobile and social platforms. however, only
Concentrate on owned and earned media
Marriott wants to add 30,000 rooms in 2014. We will add that in the next two weeks. – Brian Chesky, CEO Airbnb ”
WE ARE TRAVELLERS
”I asked myself why I should spend money externally in the magnitude I do now when I have all these customers so close to me. Should I pay somebody else to expose my messages, or should they pay me to communicate on one of my platforms?”
Now let me introduce you to Kerstin and #MynewsdeskNow
20,773 newsroom views 83% desktop users 17% mobile users Platform Consumption #data&insights
200m people Earned Media Reach #scale
$5 million Earned Media Value
Sales Leads increased by 60%
Purpose driven story telling
Owned and Earned Content is key
Agencies = creativity + resources
Realtime content doesnt have to be difficult
A campaign is not enough
“Success is the ability to go from one failure to another without the loss of enthusiasm” Winston Churchill @jonobean
We can’t stay married to yesterday and we can’t be afraid of tomorrow. Eduardo ConradoSVP and Chief Innovation Officer Motorola Solutions.