'

The Line Between Media & Brands is Blurring Fast

Понравилась презентация – покажи это...





Слайд 1

The Line Between Media & Brands is Blurring Fast Chad Pollitt VP of Audience & Co-Founder, Relevance


Слайд 2

VP of Audience, Co-founder @chadpollitt CHAD POLLITT


Слайд 3

The Content Explosion The Media Gap Blurred Lines – Media, Brands, Agencies, Social Search & Social aren’t Fulfilling their Promise The Native Revolution The Relevance Story AGENDA


Слайд 4

1 The Content Explosion


Слайд 5

Every Minute of Every Day


Слайд 6

- Mashable Every Minute of Every Day


Слайд 7

- Mashable 571 websites are launched Every Minute of Every Day


Слайд 8

- Mashable 571 websites are launched 350,000 tweets are tweeted Every Minute of Every Day


Слайд 9

- Mashable 571 websites are launched 350,000 tweets are tweeted 48 hours of YouTube videos are uploaded Every Minute of Every Day


Слайд 10


Слайд 11

2.73 million blog posts are written and published daily The Content Promotion Manifesto Over


Слайд 12

Many Verticals are Oversaturated with Content Already


Слайд 13

Great Content Goes Unread Every Day


Слайд 14

Only 13 Unique Views


Слайд 15

500% Mark Schaefer, The Content Code by 2020, the amount of information on the Internet will grow by


Слайд 16

How Does That Make You Feel?


Слайд 17

…Or Maybe Like This?


Слайд 18

2 The Media Gap


Слайд 19

Despite smart phone proliferation, increased media accessibility, demand and consumption…


Слайд 20

Many traditional media outlets are cutting back


Слайд 21

This seems…


Слайд 22

Counterintuitive This seems…


Слайд 23

What’s filling the void?


Слайд 24

Blogs


Слайд 25


Слайд 26

Blogs Social Media


Слайд 27


Слайд 28

Blogs Social Media New Media


Слайд 29


Слайд 30

Blogs Social Media New Media Brands


Слайд 31


Слайд 32

Blogs Social Media New Media Brands Search Engines


Слайд 33


Слайд 34

Blogs Social Media New Media Brands Search Engines Agencies


Слайд 35


Слайд 36

3 Blurred Lines


Слайд 37

The media are building marketing agencies


Слайд 38


Слайд 39

Brands are becoming the media


Слайд 40


Слайд 41

Agencies are becoming publishers


Слайд 42


Слайд 43

Search engines are buying media, too


Слайд 44


Слайд 45

4 Broken Promises


Слайд 46

Social media and search engines are breaking their promise to us…


Слайд 47

From their inception they’ve been the main content distribution channels of the Internet


Слайд 48

They were the gatekeepers of the content delivered and consumed online


Слайд 49

Facebook’s organic reach is at 2% and dropping - International Business Times


Слайд 50

With other networks following suit


Слайд 51

Year over year search query growth is on the decline - ComScore


Слайд 52

There are only 10 organic positions in most search engine results pages


Слайд 53

SEO is not something you do anymore, it’s what happens when you do everything else right


Слайд 54

Search engines aren’t built to serve up tomorrow’s volume of content


Слайд 55

What’s filling the content distribution void?


Слайд 56

5 The Native Revolution


Слайд 57


Слайд 58


Слайд 59

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look and read David Ogilvy, the “Father of Advertising” “


Слайд 60


Слайд 61

You’re more likely to survive a plane crash than click on a banner ad Solve Media “


Слайд 62

6.7% of their content marketing budgets on sponsored content The Content Promotion Manifesto in 2013 brands spent, on average,


Слайд 63


Слайд 64


Слайд 65

…Starting To Feel Like This, Yet?


Слайд 66

Sponsored Content Everything a media buyer or publisher would need to know! bit.ly/guide-to-sponsored-content


Слайд 67

Five years ago, no venture capital investors thought media was a great business Jonah Peretti, BuzzFeed “


Слайд 68

Suddenly, the market for content just opened up. It’s dramatically changed. Sarah Lacy, PandoDaily “


Слайд 69


Слайд 70

Raised Over $1/2 Billion


Слайд 71

Now You Should Feel Like This


Слайд 72

The native landscape is beginning to take shape


Слайд 73

…but who will win the native race?


Слайд 74

Taboola, Outbrain & Adblade are growing


Слайд 75

Facebook, LinkedIn, Twitter, SnapChat, Tumblr, etc. went native


Слайд 76

AOL owns Gravity


Слайд 77

AOL owns Gravity Yahoo owns Gemini


Слайд 78

AOL owns Gravity Yahoo owns Gemini Rumors of a Yahoo/AOL merger are stronger than ever


Слайд 79

Google’s native network is in private beta


Слайд 80

Google’s native network is in private beta Its network will have content recommendations…


Слайд 81

Google’s native network is in private beta Its network will have content recommendations… …and sponsored articles on blogs and premium publications


Слайд 82

The race for native supremacy has begun…


Слайд 83

…and publishers are in the driver’s seat


Слайд 84

6 The Relevance Story


Слайд 85


Слайд 86


Слайд 87

Over 200 Unique Contributors


Слайд 88

Over 200 Unique Contributors Dozens of Top Experts & Thought Leaders


Слайд 89

Over 200 Unique Contributors Dozens of Top Experts & Thought Leaders Cost of Content = $0.00


Слайд 90

55k Subscribers in Less than 10 Months


Слайд 91


Слайд 92

Did nearly $50k in sponsorship sales 1st quarter


Слайд 93

With just two people


Слайд 94

How’d we do it?


Слайд 95

Influencer Marketing


Слайд 96

Influencer Marketing Bylines


Слайд 97

Influencer Marketing Bylines Native Advertising


Слайд 98

Influencer Marketing Bylines Native Advertising Social Media


Слайд 99

Influencer Marketing Bylines Native Advertising Social Media Email Marketing


Слайд 100

Influencer Marketing Bylines Native Advertising Social Media Email Marketing Networking/Speaking


Слайд 101

Influencer Marketing Bylines Native Advertising Social Media Email Marketing Networking/Speaking Luck!?


Слайд 102

Er…Niche Focus ?


Слайд 103

SPECIAL OFFER Get your copy for FREE now before it hits Amazon! bit.ly/content-promotion-manifesto


Слайд 104

?’s


×

HTML:





Ссылка: