'

5 Tips for Winning Mobile Campaigns

Понравилась презентация – покажи это...





Слайд 0


Слайд 1

About our Special Guests: Performics


Слайд 2

AdRoll Presenter: Ryan Eidson


Слайд 3


Слайд 4


Слайд 5


Слайд 6


Слайд 7


Слайд 8


Слайд 9

A Global Performance Marketing Network built for the relentless pursuit of results


Слайд 10

Publicis Groupe is the world’s third largest communications group and second largest media counsel and buying group. Zenith Optimedia is a global media services network with a rigorous focus around ROI. Performics is the performance marketing specialist within Publicis Groupe. Performics


Слайд 11

The Current State of Mobile


Слайд 12

Factors driving dollars to mobile programmatic: Cross-device advertising Non-cookie-based tracking methods Over Half of 2015 Programmatic Dollars to Go to Mobile v. Desktop


Слайд 13

Mobile Social Projected to Grow


Слайд 14

Fractured & Complicated Mobile Social Landscape


Слайд 15

Mobile Is a Touchpoint, Not a Channel


Слайд 16

Mobile – It is an ad type!


Слайд 17

Consumers Want Info on Their Terms Sources: Forrester, Google


Слайд 18

Mobile Challenges


Слайд 19

Top Mobile Challenges


Слайд 20

Limited cookie allowance for 3rd party i.e. DFA/Medialets Technology integrations on the client side are pushing to first party cookies due to issues on mobile ad tracking and user privacy Where Cookies Go to Die


Слайд 21

Overcoming Targeting Complexity


Слайд 22

How to Plan a Successful Mobile Campaign


Слайд 23

Focus on Strategy, Customer Planning & Tech to Make Cross-Channel a Reality Econsultancy Cross-Channel Marketing Report 2014


Слайд 24

Participant Considerations


Слайд 25

Planning Considerations


Слайд 26

Trafficking Best Practices


Слайд 27

Attribution and Measurement Best Practices


Слайд 28

Innovative Capabilities


Слайд 29

Tying it Together – Mobile Payment and Beacon


Слайд 30

Presence Zones


Слайд 31

Thank You!


Слайд 32


×

HTML:





Ссылка: