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5 Content Marketing Trends to Consider Now

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@JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.


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@JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.


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38%


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Effective Content Marketers Ineffective Content Marketers


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Closely Follow The Strategy


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CRITICAL: > Documented Content Marketing Strategy > Follow It Consistently


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METRICS: > 8X More Successful > More Metrics (6 versus 4) > Less Emphasis on Web Traffic


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BUDGET > Effective = 37% > Ineffective = 16%


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BUDGET > Effective = 37% > Ineffective = 16% All Content Marketers Plan on Spending More Next Year


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@JoePulizzi | 5 Elements


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@JoePulizzi | What do all media companies do that you do not with your content?


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@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome


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Google Trends


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First, build an audience. Then, monetize it.


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