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What Not To Write|Makeover Your Content Creation

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What Not To Write|Makeover Your Content Creation Ellen Gomes Content Marketing Specialist May 2015


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About Me Content Marketing Specialist at Marketo Fun Fact: I am a cat lady... get ready! I’m hip, I’m cool, I’m on twitter: @egomes1019


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It’s not an intervention but…


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Does this content look good on me?


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Create Winning Content


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#1: Identify Your Audience


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#2: Define Your Goals


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#3: Invest Wisely


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Types of Content: Guides


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Guides


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Types of Content: ebook


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Ebooks


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Types of Content: Infographic


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Infographics


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Types of Content: Blogs


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Blogs


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#4: Work Smarter


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#5: Practice Safe Experimentation


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#6: Make It A Habit


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#7: Keep Learning Follow content marketing leaders on twitter Find a few aspirational brands to follow Track your competitors


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Questions Contact Me! Twitter: @egomes1019 Email: egomes@marketo.com Additional Resources: The Definitive Guide to Engaging Content Marketing Get your copy: www.marketo.com/dg2ecm


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