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The ROI of Emotion in Your Marketing

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Carl W. Buehner @bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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FEAR @bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination @bryan_phc #AskPh


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Pathos @bryan_phc #AskPh


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Behaviour Influence Persuade


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Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure @bryan_phc #AskPh


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4. Thought Leader @bryan_phc #AskPh


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@bryan_phc #AskPh


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4. Thought Leader @bryan_phc #AskPh


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@bryan_phc #AskPh


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#RecruitIn @googledave HAPPY FEAR SAD ANGER ANTICIPATION


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@bryan_phc #AskPh


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@bryan_phc


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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1. Satisfied with what one is or has; not wanting more or anything else. @bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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#AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc #AskPh


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@bryan_phc


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