Content Tactics for Marketing to Millennials

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Content Tactics for Marketing to Millennials

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In the case of millennials content marketing expectations are high Flickr CC: @10ch Providing the public with creative content is growing in importance

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This generation is looking for something to connect with and relate to Flickr CC: @wwwcuate1968

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So what is the best way to relate to these consumers? Flickr CC: @Yasmeen

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Here are 3 content tactics that may prove useful in getting millennials interested in your content! Flickr CC: @uomouranio

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1. Make it culturally relatable Flickr CC: @jpar4s

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When tailoring content to a millennial audience it is important to factor in their age, location, and cultural interests Flickr CC: @cuttlefish

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It is important for it to be genuine and make your brand more human and relatable Flickr CC: @DamonStyer

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Focus on quick, informative, and targeted content to relate to this generation Flickr CC: @emiliokuffer Millennials have high content expectations with low patience levels

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2. Make it original Flickr CC: @jesusbelzunce

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Millennials want to stay informed, discover what they didn’t know before, and get a sense of escape Flickr CC: @rkphotos

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After being bombarded with over 5,000 marketing messages a day, we have cultivated the ability to bypass unoriginal content Flickr CC: @jypsygen

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Through creation of unique content you can capture the millennial audience and construct a lasting brand reputation Flickr CC: @bigtallguy

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3. Make it visually appealing Flickr CC: @deathtogutenberg

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Millennials rarely want to interact with an advertisement If logos and call to actions cover your content, consider it ignored Flickr CC: @piratechickan

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However if it’s visually pleasing it has been shown to draw in the millennial crowd This generation is conditioned to pass by “salesy” content Flickr CC: @anonymouscollective

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Visual content allows millennials to absorb key information quickly Flickr CC: @lsaxbaldphotography

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Whether it’s a video or image, millennials want something that delivers actual value, not just your sales pitch Flickr CC: @jakerust

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Informative and creative content can make or break how your brand relates to this audience Flickr CC: @Jonathan

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Focus on what you are presenting, and make sure it aligns with their beliefs, interactions and behaviors! Flickr CC: @ihtatho

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Tap into the millennials desire for discovery Don’t give them any reason to ignore your content marketing! Flickr CC: @orangegreenblue

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