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Content Tactics for Marketing to Millennials

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Content Tactics for Marketing to Millennials


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In the case of millennials content marketing expectations are high Flickr CC: @10ch Providing the public with creative content is growing in importance


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This generation is looking for something to connect with and relate to Flickr CC: @wwwcuate1968


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So what is the best way to relate to these consumers? Flickr CC: @Yasmeen


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Here are 3 content tactics that may prove useful in getting millennials interested in your content! Flickr CC: @uomouranio


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1. Make it culturally relatable Flickr CC: @jpar4s


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When tailoring content to a millennial audience it is important to factor in their age, location, and cultural interests Flickr CC: @cuttlefish


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It is important for it to be genuine and make your brand more human and relatable Flickr CC: @DamonStyer


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Focus on quick, informative, and targeted content to relate to this generation Flickr CC: @emiliokuffer Millennials have high content expectations with low patience levels


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2. Make it original Flickr CC: @jesusbelzunce


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Millennials want to stay informed, discover what they didn’t know before, and get a sense of escape Flickr CC: @rkphotos


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After being bombarded with over 5,000 marketing messages a day, we have cultivated the ability to bypass unoriginal content Flickr CC: @jypsygen


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Through creation of unique content you can capture the millennial audience and construct a lasting brand reputation Flickr CC: @bigtallguy


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3. Make it visually appealing Flickr CC: @deathtogutenberg


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Millennials rarely want to interact with an advertisement If logos and call to actions cover your content, consider it ignored Flickr CC: @piratechickan


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However if it’s visually pleasing it has been shown to draw in the millennial crowd This generation is conditioned to pass by “salesy” content Flickr CC: @anonymouscollective


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Visual content allows millennials to absorb key information quickly Flickr CC: @lsaxbaldphotography


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Whether it’s a video or image, millennials want something that delivers actual value, not just your sales pitch Flickr CC: @jakerust


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Informative and creative content can make or break how your brand relates to this audience Flickr CC: @Jonathan


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Focus on what you are presenting, and make sure it aligns with their beliefs, interactions and behaviors! Flickr CC: @ihtatho


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Tap into the millennials desire for discovery Don’t give them any reason to ignore your content marketing! Flickr CC: @orangegreenblue


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THANK YOU! Want to share your thoughts? Check out our blog! Need help with digital strategy? Contact us here!


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