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3.25 THE EVOLUTION OF THE MARKETING TECHNOLOGIST @sdpetry @sapientnitro #4AsTransformation

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Source: http://cdn.chiefmartec.com/wp-content/uploads/2015/01/marketing_technology_jan2015.png

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Source: http://www.slideshare.net/MarTechConf/chief-marketing-technologists-symbolize-marketings-changing-role-by-laura-mclellan

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CLASSICAL SYSTEM Credit: Philippe Kruchten @pbpk University of British Columbia Where do software architectures come from?

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DevOps and Continuous Delivery are responses to a shift in the functional meaning and expectations of IT Source: CA Technologies

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A landscape of emotional and transactional experiences, where each connection inspires engagement with another, so the brand becomes part of the consumer’s story. Story-systems deliver innovative consumer activation + trusted technology at massive scale.

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A STORY-SYSTEM Sign: A channel that attracts attention and directs to engagement Everything is connected through technology Town Center: The primary place where transactions are made Destination: Place of deep and valuable engagement enabling active participation The Organizing Idea establishes the premise for connectivity Roundabout: Content on a channel used to connect channels and turn people to other channels

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All stakeholder concerns are important, but if we get the user experience wrong, nothing else matters Source: kkstudio » Katerina Kamprani | portfolio

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95% firms say they are CUSTOMER FOCUSED 80% say they deliver SUPERIOR EXPERIENCE “Closing the Delivery Gap” study of 362 firms by Bain & Co

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8% customers agree they deliver SUPERIOR EXPERIENCE “Closing the Delivery Gap” study of 362 firms by Bain & Co

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Source: http://www.slideshare.net/MarTechConf/chief-marketing-technologists-symbolize-marketings-changing-role-by-laura-mclellan

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5 MAJOR WAVES OF INNOVATION 1780 1840 1890 1940 1970 2010 RATE OF INNOVATION Water & Steam Power Railways Electrification Mass Production Information & Communication

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We are in the beginning of the 6th Wave of Innovation but its too early to see what exactly it will be.

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“Because the purpose of business is to create a customer, the business enterprise has two ? and only two ? basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter Drucker

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THANKS, @sdpetry