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3.25 THE EVOLUTION OF THE MARKETING TECHNOLOGIST @sdpetry @sapientnitro #4AsTransformation
WHO AM I?
CLASSICAL SYSTEM Credit: Philippe Kruchten @pbpk University of British Columbia Where do software architectures come from?
DevOps and Continuous Delivery are responses to a shift in the functional meaning and expectations of IT Source: CA Technologies
A landscape of emotional and transactional experiences, where each connection inspires engagement with another, so the brand becomes part of the consumer’s story. Story-systems deliver innovative consumer activation + trusted technology at massive scale.
A STORY-SYSTEM Sign: A channel that attracts attention and directs to engagement Everything is connected through technology Town Center: The primary place where transactions are made Destination: Place of deep and valuable engagement enabling active participation The Organizing Idea establishes the premise for connectivity Roundabout: Content on a channel used to connect channels and turn people to other channels
All stakeholder concerns are important, but if we get the user experience wrong, nothing else matters Source: kkstudio » Katerina Kamprani | portfolio
95%firms say they are CUSTOMER FOCUSED 80%say they deliver SUPERIOR EXPERIENCE “Closing the Delivery Gap” study of 362 firms by Bain & Co
8%customers agree they deliver SUPERIOR EXPERIENCE “Closing the Delivery Gap” study of 362 firms by Bain & Co
5 MAJOR WAVES OF INNOVATION 1780 1840 1890 1940 1970 2010 RATE OF INNOVATION Water & Steam Power Railways Electrification Mass Production Information & Communication
We are in the beginning of the6th Wave of Innovation but its tooearly to see what exactly it will be.
“Because the purpose of business is to create a customer, the business enterprise has two ? and only two ? basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter Drucker