What is Inbound Marketing?

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What is Inbound Marketing?

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So what is inbound marketing?

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Inbound marketing refers to marketing activities (SEO, Content Marketing, etc.) that bring users to you. Inbound generates interest and engagement by providing value to your potential customers http://en.wikipedia.org/wiki/Inbound_marketing

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Or in a simpler form

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Why should I include inbound marketing in my campaigns if I already have Outbound?

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There no longer is a separation between inbound and outbound If you think about it though – it’s not about inbound vs. outbound marketing anymore

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SEO Marketing Automation Email & Nurture Analytics Social Media PPC Content Marketing Paid Media It’s about creating a holistic Marketing approach for Clients

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How do we do that?

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Map content to the Buyer’s journey

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Get it out there! Promote and distribute content across: Social Email Search/PPC SEO Paid Media Lead Gen …..

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