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What is Inbound Marketing?

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What is Inbound Marketing?


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So what is inbound marketing?


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Inbound marketing refers to marketing activities (SEO, Content Marketing, etc.) that bring users to you. Inbound generates interest and engagement by providing value to your potential customers http://en.wikipedia.org/wiki/Inbound_marketing


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Or in a simpler form


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Why should I include inbound marketing in my campaigns if I already have Outbound?


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http://www.mosaichub.com/resources/resource/inbound-vs-outbound-marketing


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www.hubspot.com


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There no longer is a separation between inbound and outbound If you think about it though – it’s not about inbound vs. outbound marketing anymore


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SEO Marketing Automation Email & Nurture Analytics Social Media PPC Content Marketing Paid Media It’s about creating a holistic Marketing approach for Clients


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How do we do that?


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Map content to the Buyer’s journey


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Get it out there! Promote and distribute content across: Social Email Search/PPC SEO Paid Media Lead Gen …..


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Thoughts?


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