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What is Inbound Marketing?
So what is inbound marketing?
Inbound marketing refers to marketing activities (SEO, Content Marketing, etc.) that bring users to you. Inbound generates interest and engagement by providing value to your potential customers http://en.wikipedia.org/wiki/Inbound_marketing
Or in a simpler form
Why should I include inbound marketing in my campaigns if I already have Outbound?
There no longer is a separation between inbound and outbound If you think about it though – it’s not about inbound vs. outbound marketing anymore
SEO Marketing Automation Email & Nurture Analytics Social Media PPC Content Marketing Paid Media It’s about creating a holistic Marketing approach for Clients
How do we do that?
Map content to the Buyer’s journey
Get it out there! Promote and distribute content across: Social Email Search/PPC SEO Paid Media Lead Gen …..