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A Supercharged Approach To PR SEO Success Rebecca Lee Digital PR specialist at Dynamo PR firstname.lastname@example.org @rebeccalee1010
Extensive Digital Experience
A Supercharged Approach To PR SEO Success (that doesn't rely on being embedded in an industry or knowing everyone)
The Current Media Landscape
Getting Links Is Tougher
Job Cuts = More Freelancers
Media SEO Strategies
All I See Are Big Opportunities We need to shake up our content marketing strategies and spot the opportunities to win big
So What Does This Mean For Search Marketing?
Demanded by our industry To future proof our work the focus needs to be increasing brand visibility instead of ‘link building’
Keyword shower enclosures . . .
Who Doesn’t Love A Top Ten Top 10 celebrities women want to shower with David Beckham George Clooney Daniel Craig Ryan Gosling Idris Elba Benedict Cumberbatch Prince Harry Jamie Dornan Simon Cowell Harry Styles Top 10 celebrities men want to shower with Kelly Brook Cheryl Fernandez-Versini Rachel Riley Holly Wiloughby Rihanna Kate Middleton Myleene Klass Michelle Keegan Sheridan Smith Susanna Reid
PR In A Box
It’s Doesn’t Take A Genius
Ace On The Phone
PR SEO means making the unsexy, sexy
Day To Day
Get Up Early,Sell Hard
What The Trade Media Write About New Hires Anniversaries Sales Data and Trends Rebranding / Redesign Expansions, News Suppliers Investments New Products Related Fun Stories
Colchester Here I Come
Bread and butter
Head shots Group/ casual office shots Short bios Slick sign off process Agreed topics Don't Screw Up The Basics Ian Monk Founder and CEO Rebekah Monk Founder and Director Tamsin Allen Creative Director
What Makes A Story
We need to be doing more than just story telling, we need to be story MAKING!
Before And After
The Ugly Ducking
Rags To Riches
Modern Day Cinderella
Tried and Tested Idea’s
Creativity Always Wins
Owning Your Market
Is there a day for that?
But... always remember The 'Why'
How To Win At Newsjumps
Don't be afraid to collaborate with other organisations, it could strengthen your story and make it fly!
What Colour Do You See?
Last Minute Plan
Exclusive with the Daily Mail
Interesting fact about publishing I noticed was..
A reason 'why’ A supercharged PR SEO campaign needs:
A reason 'why’ To stick to the story narratives we all know and love A supercharged PR SEO campaign needs:
A reason 'why’ To stick to the story narratives we all know and love Move on from link building to increasing visibility A supercharged PR SEO campaign needs:
Thank You Rebecca Lee Digital PR specialist at Dynamo PR email@example.com @rebeccalee1010