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A Supercharged Approach To PR SEO Success

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A Supercharged Approach To PR SEO Success Rebecca Lee Digital PR specialist at Dynamo PR rebecca.lee@dynamopr.com @rebeccalee1010


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Extensive Digital Experience


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A Supercharged Approach To PR SEO Success (that doesn't rely on being embedded in an industry or knowing everyone)


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The Current Media Landscape


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Getting Links Is Tougher


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Job Cuts = More Freelancers


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Fewer Staff


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Multi media


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Media SEO Strategies


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All I See Are Big Opportunities We need to shake up our content marketing strategies and spot the opportunities to win big


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So What Does This Mean For Search Marketing?


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Demanded by our industry To future proof our work the focus needs to be increasing brand visibility instead of ‘link building’


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Supercharged Skills


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Keyword shower enclosures . . .


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Who Doesn’t Love A Top Ten Top 10 celebrities women want to shower with David Beckham George Clooney Daniel Craig Ryan Gosling Idris Elba Benedict Cumberbatch Prince Harry Jamie Dornan Simon Cowell Harry Styles Top 10 celebrities men want to shower with Kelly Brook Cheryl Fernandez-Versini Rachel Riley Holly Wiloughby Rihanna Kate Middleton Myleene Klass Michelle Keegan Sheridan Smith Susanna Reid


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PR In A Box


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It’s Doesn’t Take A Genius


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Ace On The Phone


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PR SEO means making the unsexy, sexy


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Day To Day


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Get Up Early,Sell Hard


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Targeting Verticals


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What The Trade Media Write About New Hires Anniversaries Sales Data and Trends Rebranding / Redesign Expansions, News Suppliers Investments New Products Related Fun Stories


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Colchester Here I Come


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Bread and butter


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Local media


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Business Bylines


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Head shots Group/ casual office shots Short bios Slick sign off process Agreed topics Don't Screw Up The Basics Ian Monk Founder and CEO Rebekah Monk Founder and Director Tamsin Allen Creative Director


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What Makes A Story


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We need to be doing more than just story telling, we need to be story MAKING!


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Before And After


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The Ugly Ducking


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Rags To Riches


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Modern Day Cinderella


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Tried and Tested Idea’s


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Creativity Always Wins


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Owning Your Market


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Is there a day for that?


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Knowledge Showcasing


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Again


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And again


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Exclusive content


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But... always remember The 'Why'


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Deadly Sleep


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The Why


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Micro Pigs!


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The Why


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How To Win At Newsjumps


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Underrated


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Don't be afraid to collaborate with other organisations, it could strengthen your story and make it fly!


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What Colour Do You See?


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Social Ripples


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Last Minute Plan


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Exclusive with the Daily Mail


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Full Feature


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Coverage Success


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Interesting fact about publishing I noticed was..


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Key Takeaways


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Recommended Tools


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A reason 'why’ A supercharged PR SEO campaign needs:


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A reason 'why’ To stick to the story narratives we all know and love A supercharged PR SEO campaign needs:


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A reason 'why’ To stick to the story narratives we all know and love Move on from link building to increasing visibility A supercharged PR SEO campaign needs:


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Thank You Rebecca Lee Digital PR specialist at Dynamo PR rebecca.lee@dynamopr.com @rebeccalee1010


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