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INBOUND MARKETING 101 Presented by Jonathan Berthold Rank Media Agency

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INBOUND MARKETING 101 Presented by Jonathan Berthold Rank Media Agency


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On average, inbound practices cost 62% percent less per lead than traditional outbound practices 75% of inbound marketing channels cost less than any traditional outbound channel Marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year Marketers who emphasize blogging are 13 times more likely to have increased ROI year over year INBOUND MARKETING TRENDS Sources: HubSpot – State of Inbound Marketing: http://offers.hubspot.com/2014-state-of-inbound HubSpot – 23 Reason Inbound Marketing Trumps Outbound Marketing: http://blog.hubspot.com/blog/tabid/6307/bid/28330/23-Reasons-Inbound-Marketing-Trumps-Outbound-Marketing-Infographic.aspx


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Search Engine Optimization Pay Per Click Advertising Social Media Marketing Content Marketing Email Marketing INBOUND MARKETING CHANNELS


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JB’s Key Takeaway


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SEARCH ENGINE OPTIMIZATION


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61% of global Internet users research products online 44% of online shoppers begin by using a search engine 75% of users never scroll past the first page of search results 33% of organic traffic goes to 1st search engine listing SEARCH ENGINE OPTIMIZATION Sources: HubSport? http://www.hubspot.com/marketing-statistics#Lead Generation WebDam Solutions ? http://www.webdamsolutions.com/2014-marketing-statistics-infographic/


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Cost-effective when executed strategically Provides a better overall user experience Search engines drive the most traffic Builds brand awareness and branding opportunities Capture mobile traffic with upcoming Google Mobile Usability update MAIN BENEFITS OF SEO


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JB’s Key Takeaway


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PPC ADVERTISING


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Marketers spent $4 billion on click-to-call advertising in 2014 Search advertising accounted for 51% of total Internet advertising revenue in the first half of 2014 Google continues to dominate with 84% of the world's paid search market share Mobile now represents 20% of total search spending worldwide PPC ADVERTISING Sources: eConsultancy? http://econsultancy.com/blog/64144-global-paid-search-spend-increased-in-2013-stats Search Engine Land: http://searchengineland.com/marketers-spent-4-billion-click-call-advertising-2014-report-214232, http://searchengineland.com/5-incredibly-practical-reasons-ppc-2015-211611


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Google Shopping campaigns give ecommerce advertisers the ability to advertise products directly Mobile search advertising is on the rise Generates immediate traffic that you can convert into leads/sales Complements SEO efforts PPC ADVERTISING


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JB’s Key Takeaway


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Social Media Marketing


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93% of marketing professionals leverage social media for their businesses 72% of all web users are active on social media platforms 71% of users access social media from mobile devices 70% of marketers have used Facebook to acquire customers 34% have generated leads from Twitter SOCIAL MEDIA MARKETING Sources: Hubspot ? http://www.hubspot.com/marketing-statistics#Lead Generation Jeff Bullas ? http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#XJWOB9DrEUeAJYWE.99


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Increases brand awareness Helps build active communities and brand advocates You can target niche audiences Social media can help generate leads and/or sales Sophisticated advertising platforms provide huge potential SOCIAL MEDIA MARKETING


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JB’s Key Takeaway


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CONTENT MARKETING


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90% of CMOs believe that custom content has a positive effect on audience attitudes  61% of people are more likely to buy from companies that produce custom content Content marketing tactics are most often executed through the use of: Articles (79%), Blogs (65%), Newsletters (63%), Case Studies (58%), Whitepapers (51%),  CONTENT MARKETING Sources: Unbounce? http://unbounce.com/content-marketing/content-marketing-stats/


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More branded content leads to increased exposure Engaging content breaks through clutter and allows your brand to tell its own story Custom content can help you build subscribers Videos and press releases can generate a significant buzz CONTENT MARKETING


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JB’s Key Takeaway


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Email Marketing


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74% of consumers prefer to receive commercial communications via email Email marketing has an ROI of 4,300% 59% of companies are integrating email and social channels together 76% of email opens occur in the first two days after an email is sent  EMAIL MARKETING Sources: Hubspot? http://blog.hubspot.com/marketing/email-marketing-stats-list


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Integral aspect in audience development – goes hand in hand with social media marketing Strategic email remarketing can help you segment users into different subscriber baskets You can continuously drive traffic back to your site with an active newsletter EMAIL MARKETING BENEFITS


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JB’s Key Takeaway


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CONCLUSION


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