Social Media Analysis of Top 20 Fashion Retailers in US March-April 2015

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Social Media Analysis of Top 20 Fashion Retailers in US March-April 2015 Source: http://styleblog.ca/2013/08/02/zara-woman-fall-2013-ad-campaign/

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One of the highest percentage of Customer engagement is maintained by Lululemon Athletica on Facebook Highlights of the top fashion retailers in US Victoria’s Secret, one of the most socially active fashion retail brand in US has a very wide fan base on YouTube Highest percentage of followers for Victoria’s Secret is on Twitter 15% of the Facebook users are Walmart fans and make it the highest share holders of Facebook fans among top 20 fashion retailers in US Walmart has the highest number of videos added in the last month which shows that Walmart is really serious about maintaining communications through their YouTube channel Shoptiques a new online retailer has a considerably high customer engagement on social media in spite of having very few followers of Facebook and Twitter

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Nordstrom has the highest percentage of engagement on Facebook among top 20 Fashion Retailers in US Michael Kors ranks highest in the number of customer talking about it Shoptiques a start-up, online Fashion retailer has higher percentage of customer engagement compared to bigger retailers such as Zara, Guess and Forever 21

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Share of fans on Facebook Nordstrom being one of the biggest Fashion retailer in terms of revenue has only 1% engagement on Facebook Shoptiques has a good percentage of customer engagement , but has a long way to go in terms of total fan following Percentage of Facebook fans *The list contains the facebook fans count for both fashion centric brands and retailer brands selling fashion products

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Nordstrom has high customer support and number of customer likes on every post they make High number of people like Nordstrom because of continuous engagement of Nordstrom with customer Nordstrom immediately replies to customer requests and queries thus ensuring that customer is never left in any doubt – main reasons for Nordstrom’s popularity

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Michael Kors has high customer engagement ,though not so many likes High number of customer engagement as the customers engage in conversations over the new collections by Michael Kors

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Sephora has very low customer engagement and likes on their Facebook Page Very few number of people actually participate in the conversations and there is almost negligible response form Sephora to the Customer queries

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Shoptiques Kohl’s Nordstrom Net-a-porter.com Zara Lululemon Athletica Hollister Co J. Crew Bloomingdale’s GUESS has the highest percentage of customer engagement on Twitter Zara being one of the well known fashion brands, does not have a good number of followers on twitter Although Macy’s has very few followers on Twitter, people talk about it a lot. Bubble size indicates the % of engagement on Facebook

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Total Tweets/day in last one month(2 Mar 15 to 1 April 15)

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What are people saying on Twitter – about Macy’s Customer Engagement – going out of Scope Macy’s engages customers by not only providing good quality products but also by sponsoring different causes dear to customers Such as Macy’s Rising iHeart Star campaign to promote the new music enthusiasts

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Building Conversations over Twitter Victoria’s Secret increases customer engagement through discussions on Victoria’s Angels which receives lots of retweets and people tagging the posts as favourite What are people saying on Twitter – about Victoria’s Secret

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Big Brand but Low Twitter Presence It has very low customer engagement and very few retweets. They are not consistent in replying to the customers; this shows very less presence of Guess on Twitter What are people saying on Twitter – about Guess

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Victoria’s Secrets engages customers by specially promoting their lingerie. It has created the concept of Victoria’s angels which includes few of the top super models from US. It beautifully showcases each and every collection as a piece of art which attracts huge traffic on YouTube. Net-a-porter also engages customers on YouTube by uploading videos about the latest trends and what the top models/actors in US think about latest fashion. Victoria’s Secrets is highly appreciated on YouTube with the maximum likes and subscription Bloomingdale’s has almost no presence on YouTube in-spite of being one of the sought after merchandise brand from New York YouTube presence of top 20 Fashion Retailers in US

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https://www.facebook.com https://www.youtube.com https://play.google.com/store/apps/details?id=com.facebook.katana http://socialmedia.lk/blog/social-media-analysis-recent-developments-in-social-media/ http://www.clker.com/clipart-thumbtack-pushpin-2.html http://www.cannes-i-get.com/en/guess-accessoires-cannes-c215.html http://soshable.com/the-twitter-ten/twitter-birds/ Resource Credits

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