Big Brands & Reddit: Are You Missing Out?

Понравилась презентация – покажи это...

Слайд 0

Слайд 1

Слайд 2

Brands are afraid of Reddit Feel Reddit hates marketers, but they really don’t http://www.slideshare.net/Sonic-Boom/state-of-public-discourse Brands want Engagement, but on their terms Brands don’t understand Reddit Not willing to learn or market specifically to the Reddit audience #SEJSummit #Searchmetrics

Слайд 3

Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities for your company.. And here is why! #SEJSummit #Searchmetrics

Слайд 4

Слайд 5

#SEJSummit #Searchmetrics

Слайд 6

Слайд 7

v #SEJSummit #Searchmetrics

Слайд 8

#SEJSummit #Searchmetrics

Слайд 9

#SEJSummit #Searchmetrics

Слайд 10

We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement #SEJSummit #Searchmetrics

Слайд 11

The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing #SEJSummit #Searchmetrics

Слайд 12

Слайд 13

Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/ #SEJSummit #Searchmetrics

Слайд 14

Stayed involved the entire time Light hearted / humor #SEJSummit #Searchmetrics

Слайд 15

#SEJSummit #Searchmetrics

Слайд 16

#SEJSummit #Searchmetrics

Слайд 17

Delivered (personally) #SEJSummit #Searchmetrics

Слайд 18

And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help. #SEJSummit #Searchmetrics

Слайд 19

Brand Awareness Content Ideas (beyond reddit) Direct customer engagement Focus Group Feedback Articles / Links #SEJSummit #Searchmetrics

Слайд 20

Слайд 21

Designed for Reddit Uses Self Post format Peaks User Interest Engaged & Friendly #SEJSummit #Searchmetrics If you could have one thing from Amazon, what would it be?

Слайд 22

#SEJSummit #Searchmetrics

Слайд 23

#SEJSummit #Searchmetrics

Слайд 24

#SEJSummit #Searchmetrics

Слайд 25

#SEJSummit #Searchmetrics

Слайд 26

Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries. The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself. #SEJSummit #Searchmetrics

Слайд 27

Brand Awareness Direct customer engagement Articles / Links Awards (Shorty) #SEJSummit #Searchmetrics

Слайд 28

Слайд 29

Set Their AMA Direction Linked to Resources Updated Post #SEJSummit #Searchmetrics

Слайд 30

Engaged Personable 7,800+ Comments #SEJSummit #Searchmetrics

Слайд 31

Brand Awareness Direct customer engagement Articles / Links #SEJSummit #Searchmetrics

Слайд 32

#SEJSummit #Searchmetrics 3Takeaways Reddit is Valuable Cater to Reddit Stay Engaged

Слайд 33

Identify the right people to run your campaign (or AMA) Review Similar AMAs to see what worked and failed Be genuine, transparent, and engaged (through entire campaign) Embrace tough questions Identify the right Subreddit and Target Audience /r/finance Create your campaign for Redditors Know the right format for your audience #SEJSummit #Searchmetrics

Слайд 34

#SEJSummit #Searchmetrics Resources http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 http://www.slideshare.net/reddit/reddit-ads-2014 https://www.reddit.com/wiki/brandiquette (@happysquid) http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ http://www.reddit.com/comments/1q1ke7/thank_you_reddit/ http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/ http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/ http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/ http://www.searchenginejournal.com/

Слайд 35

@brentcsutoras /in/brentcsutoras +brentcsutoras