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Make the Case for a Price Promotion 10 Stats You Need to Know

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Make the Case for a Price Promotion BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion 10 Stats You Need to Know


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95% WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE BARGAIN READERS TRY NEW AUTHORS BookBub | The leading service in ebook price promotions of bargain readers have purchased a book from an author unknown to them because of an ebook price promotion Make the Case for a Price Promotion | 2


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE BARGAIN READERS READ THEIR BOOKS How Often They Read A Book They Download BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 3


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE BARGAIN READERS BECOME LOYAL FANS of readers have purchased other books by an author that they discovered as part of a price promotion. 63% BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 4


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BookBub | The leading service in ebook price promotions WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE BARGAIN READERS ALSO PAY FULL PRICE 23% Exclusively purchase discounted books 77% Purchase full-price and discount books Make the Case for a Price Promotion | 5


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE PRICE PROMOTIONS LEAD TO WORD OF MOUTH SALES Of bargain readers have recommended a bargain book they discovered to a friend. 65% BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 6


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE PRICE PROMOTIONS LEAD TO INCREASED REVENUE BookBub | The leading service in ebook price promotions Hundreds of BookBub partners reported an average 196x increase in earnings from their books at an average 74% lower price than in the same timespan prior to dropping the price. 196x Make the Case for a Price Promotion | 7


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE FULL-PRICE SALES OF OTHER BOOKS FOLLOW BookBub | The leading service in ebook price promotions Over 75% of BookBub's authors reported increased sales of their other books after a free promotion, with an average gain of over 100%. Make the Case for a Price Promotion | 8


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BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 9 WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE SERIES DISCOUNTS HAVE A BIG IMPACT Impact of a Series on Sales of Other Books by Same Author Average Percent Increase in Sales


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE THE EFFECTS OF A PRICE PROMOTION LAST BookBub | The leading service in ebook price promotions Over 85% of BookBub partners reported that sales of the promoted book were higher in the days following their BookBub deal, with an average increase of over 65%. If the book was part of a series, full-price sales tripled after the promotion. Make the Case for a Price Promotion | 10


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WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE PRICE PROMOTIONS INCREASE EXPOSURE & REVIEWS BookBub | The leading service in ebook price promotions Over 70% of BookBub partners reported that concrete measures of exposure, such as reviews, Facebook likes, and email list sign ups increased after their price promotion. Make the Case for a Price Promotion | 11


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