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The New Era of Engagement Marketing Five Principles for Building Lifelong Relationships

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The New Era of Engagement Marketing Five Principles for Building Lifelong Relationships Sanjay Dholakia Chief Marketing Officer @sdholakia


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Marketo Company Overview #1 independent marketing platform: Innovative digital marketing platform Fastest growing marketing technology company Customer system of record, 1B leads, 220B+ activities Top rated by Analysts including Gartner, Sirius Decisions and Forrester Marketing First Helping marketers master the art and science of digital marketing Unparalleled expertise 3,800 customers across 20+ industries in 39 countries


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The Quest of Every Revenue Team


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Todays World 2900 Marketing & Sales Messages Per Day


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A Transformation in Customer Engagement Mass Marketing Focus on the message Transactional Marketing Focus on the upfront transactions Engagement Marketing Focus on long-term relationships


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Buyers are Self-Directing Journeys 66% to 90% of a Buyer’s Journey Today is Self-Directed (Forrester, 2014)


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Buyer-Driven Seller-Driven


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The New Rules of Engagement


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Engage People: As Individuals #1


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Engage People: Based On What They Do #2


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Evaluate Purchase Adopt Grow


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Engage People: Directed Towards An Outcome #4


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#5 Engage People: Everywhere They Are


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Engage People: As individuals Based on what they do Continuously over time Directed towards an outcome Everywhere they are


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Thank you! Sanjay Dholakia Chief Marketing Officer @sdholakia


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