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+22# FREE TOOLS #IntroToDigital


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A PRESENTATION BY @NJCHEVALIER #IntroToDigital


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WHAT YOU’LL LEARN #IntroToDigital @njchevalier DEFINITION OF DIGITAL MARKETING HOW TO DO DIGITAL MARKETING THAT’S IT?


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AND #IntroToDigital @njchevalier HOW TO DO A DIGITAL ANALYSIS HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE


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22# FREE TOOLS #IntroToDigital @njchevalier


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#IntroToDigital @njchevalier GOOD FOR YOU?


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#IntroToDigital @njchevalier HOW TO DEFINE IT?


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PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE


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#IntroToDigital @njchevalier BUT WAIT… WHAT IS IT EXACTLY ?


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#IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILE CRM NEWSLETTER


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WHY IS DIGITAL MARKETING SO TRENDY?


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#IntroToDigital @njchevalier CHEAP IT IS ALL YOU NEED IS SKILL


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FUN TO DO CREATIVE, INTERACTIVE & NEW.


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#IntroToDigital @njchevalier WORLDWIDE THE WORLD IS YOUR LIMIT


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EASY TO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.


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#IntroToDigital @njchevalier FREEDOM NO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION


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LET’S GET INTO IT!


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#IntroToDigital @njchevalier AREAS OF DIGITAL MARKETING 5


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COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING


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#IntroToDigital @njchevalier SEARCH MARKETING = SEO + SEA ENGINE 1


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SEO SEARCH ENGINE OPTIMIZATION


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#IntroToDigital @njchevalier WHO USE GOOGLE? DO NOT


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ONSITE OFFSITE


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ONSITE OFFSITE


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ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.


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EVALUATE THE POWER OF WEBSITE. OFFSITE


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ONSITE OPTIMIZATION


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OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?


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Metadescription H1 title … <METADESCRIPTION> <TITLE> <H1> <H2> <H3> <link>


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#IntroToDigital @njchevalier HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC


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#1


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#2


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#3


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BUT UNDERSTAND THE ALGORITHM FOCUS ON THE USERS


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OFFSITE OPTIMIZATION


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#IntroToDigital @njchevalier A LINK IS A DOOR.


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#IntroToDigital @njchevalier YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.


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#IntroToDigital @njchevalier BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.


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EVERY LINK GIVE LINKJUICE.


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#IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.


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#IntroToDigital @njchevalier CRAWLING DEFINE THE LINKJUICE.


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WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED


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#IntroToDigital @njchevalier SEO HAS NATURAL. TO BE TO LOOK


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#4


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#IntroToDigital @njchevalier #5


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#6


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#7 WHATSMYSERP


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SEO IS NOT A SCIENCE, IT IS AN ART.


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SEA SEARCH ENGINE ADVERTISING


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#8


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TARGET THE RIGHT KEYWORD CHECK THE COMPETITION EVALUATE THE CONVERSION


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CPC COST PER CLICK PPC PAY PER CLICK CLICKS


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#9


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#10


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LONG TERM SHORT TERM SEO SEA ADS DISPLAY


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#IntroToDigital @njchevalier 2 DISPLAY ADS


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BANNERS, IMAGES, VIDEO OR AUDIO.  DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE  10% less than usual  Free master thesis  Subjects NOW!!!


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TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY


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TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER


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#11


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AFFILIATE AFFILIATE PLATFORM PROGRAM


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CTR CLICK-THROUGH RATE = CLICKS VIEWS


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3 CUSTOMER #IntroToDigital @njchevalier E-CRM ELECTRONIC RELATIONSHIP MANAGEMENT


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NEWSLETTER, CUSTOMIZATION, APPLICATIONS.  E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.


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#IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL


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CRM


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#12


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4 CONTENT MARKETING


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#IntroToDigital @njchevalier WHAT IS CONTENT MARKETING?


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CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.


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#IntroToDigital @njchevalier www.smartinsights.com


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ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE


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TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY


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TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY


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CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF


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#IntroToDigital @njchevalier IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST


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WHY ARE YOU SHARING?


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#IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY


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#13


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#14


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#15


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YOUR CONTENT HAS TO BE MEMORABLE ACCURATE


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5 COMM UNIC ATION


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BRANDS BRANDS BRANDS ONLY BRANDS?


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#IntroToDigital @njchevalier NO


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PEOPLE DO.


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ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE


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#IntroToDigital @njchevalier ARE BRANDS NOW PEOPLE


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PEOPLE EXPECT MORE FROM THE BRANDS.


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#IntroToDigital @njchevalier TRANSPARENCY TRUST IDENTIFICATION


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BRAND BRAND ONLINE


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DOES IT MEAN WHAT TO BE BRAND? AN ONLINE #IntroToDigital @njchevalier


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BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY


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#16


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#17


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#18


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#19


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INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8Reasons to use twitter


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#20


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#21


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#22


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WITH SOCIAL MEDIA JOBS ARE CHANGING…


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MARKETING VS DIGITAL MARKETING


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WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION


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ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING


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#IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING


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TO GO ONLINE. THEN BE PREPARED


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#IntroToDigital @njchevalier HOW DIGITAL TO DO A ANALYSIS


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LIST OF TOOLS


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#22 FREE TOOLS


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PART1


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PART2


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CHECK THE KEYWORDS 01.


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ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.


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COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.


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CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.


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ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.


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DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.


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FIND WHAT COMMUNICATION CHANNEL TO USE 07.


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PLAN 08.


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- WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!


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#IntroToDigital @njchevalier 10 JOB ONLINE TIPS TO FIND A


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#IntroToDigital @njchevalier 1 YOUR TAKE CARE OF REPUTATION e-


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#IntroToDigital @njchevalier 2 OPTIMISE YOUR PROFESSIONAL NETWORKS


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#IntroToDigital @njchevalier 3 CONNECT WITH INFLUENCERS OF YOUR SECTOR


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#IntroToDigital @njchevalier 4 POST OFTEN


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#IntroToDigital @njchevalier 5 INTERACT WITH OTHERS


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#IntroToDigital @njchevalier 6 MAKE YOUR NETWORK BIGGER


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#IntroToDigital @njchevalier 7 BE VISIBLE & UNIQUE


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#IntroToDigital @njchevalier 8 PARTICIPATE TO GROUPS


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#IntroToDigital @njchevalier 9 KEEP SOMEWHERE YOUR CONTACTS


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#IntroToDigital @njchevalier 10 FOLLOW UP WITH YOUR PREVIOUS CONTACT


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DO NOT FORGET


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YOUR NETWORK IS YOUR FUTURE.


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njchevalier


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