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Facebook Video: How Local Business Can Design Ads That Work
Facebook videos received more than 80% of video all interactions in December 2014! How can local business tap that market?
Fact The Facebook algorithm currently prioritizes videos to make up 30% of the News Feed http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015/
The secret to Facebook video ad success? Big brands design videos specifically for Facebook! Lexus created 1,000 ads in a recent campaign!
Facebook video Ads Play in a user's news feed without sound unless tapped Design the video to achieve your ad's objective without sound (like a silent film!)
Understand the mindset of the users Feature video ads that are entertaining, emotional, and viral.
You have 7 seconds To grab your audience. Focus on the opening of the video.
Trigger positive emotions Positive emotions are found consistently in viral campaigns.
Ignite a conversation Focus on content that speaks to existing followers – something critical!
Rely on strong visual cues Brands should be recognized by visual elements in their videos
Use Facebook's targeting tools Get personal! Take advantage of segmentation to target specific audiences by location, likes, and more.
Fact 50% of people in the US who visit Facebook daily are watching one video every day http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015
Facebook gets interactions when… Local businesses avoid the "spray-and-pray" approach to designing ads Local businesses show great content that entertains the audience Local businesses avoid over-branding their content
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