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Using Social Media as a Professional — The Benefits of Sharing Your Knowledge and Connecting With Your Peers Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP) Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP) @mwilliamson2009 @stevensonjef
Today’s Agenda Social Media Today Personal vs. Professional Use of Social Building Your Brand Thought Leadership Connecting Bringing it Back to Your Business Take Notice: Trends to Follow
Social Media Today How have things evolved?
Social Media Today Source: YouTube – Eric Qualman, SocialNomics https://www.youtube.com/watch?v=zxpa4dNVd3c
HR Professionals in Social Source: linkedin.com The number of HR and HR related professionals continues to grow in social media 1,052,927Human Resources Professionals 1,848,011Accountants/Controllers 99,366Payroll Professionals
Personal vs. Professional Use of Social What’s the Difference (And What’s the Same)
Personal vs. Professional What’s the Difference? Using social in your personal life is as unrestricted as you choose… Few Social Media users approach their personal presence strategically
Personal vs. Professional What’s the Same? Social should still be FUN! After all, there are still people on the other end of the keyboard What unique insight do you have? What have you recently learned?
Building Your Brand The Virtual Dinner Party
A Strategic Approach To Your Brand
Building Your Brand: Thought Leadership Your unique approach Market trends Local nuances Latest wins Consistently posting content in social 2-3 times a week will help establish you as a trusted expert and will grow your network dramatically
Building Your Brand: Connecting Step outside of your comfort zone: Connect beyond your business and friends Connect with other HR pros at conferences/events Share your content Comment on the posts of others Share others’ content Always look to expand your network 1,052,927Human Resources Professionals 1,848,011Accountants/Controllers 99,366Payroll Professionals Don’t just build your brand…Maintain it! Revisit who your are following, who your connected with and what groups you’re in. You’re sphere of influence will change over time. Your social presence should reflect this growth as well.
Building Your Brand: Bring it Back When you establish yourself in social, your business benefits You’re a bullhorn for the great work your business does Top talent wants to work with other top talent Current employees want to stay But be CAREFUL! Don’t just talk about yourself Share helpful information Congratulate others when appropriate Don’t brag! Help others by sharing their content and finding great info
Social Trends to Follow How to get ahead of the curve
Top Trends in Social Mobile Apps Are Key: Mobile Apps for Facebook and Twitter are used more than twice as much than desktop or mobile browsers Takeaway: Make sure your content is mobile friendly Keep it Brief! Best performing posts are short: Twitter: 71-100 Characters Facebook: 40 Characters LinkedIn: 80-120 Characters Google+: 60 characters Takeaway: Stay on point and let the article do the talking Video is King: Whenever possible, link to videos. They are consumed at a much higher rate. Also, always include an image with your post. Takeaway: People are more willing to view an interactive piece of content, rather than having to read a long, boring, article.
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