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How to Become Visible with Social Media

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How to Become Visible with Social Media


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Social media is changing how we communicate


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Social media is changing how we publish


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Challenge 1: Technology is Changing Rapidly but Humans are Slow to Change To reach 50 million users Radio took 38 years TV took 13 years Internet took 4 years iPod took 3 years Facebook added over 200 million users in less than 12 months!


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Challenge 1: Technology is Changing Rapidly but Humans are Slow to Change


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Challenge 2: We still think Local not Global


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Challenge 3: Managing Disruption


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Organisations that don’t adapt to the disruption are becoming extinct as companies that adapt grow and thrive!


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Challenge 4: Getting Found in a Huge Volume of Information - Over 500 million Websites


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Challenge 5: Consuming the Velocity of Information “Every two days we create as much information as we did from the dawn of civilization up until 2003” Eric Schmidt, 2010 (CEO of Google)


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The Internet Marketing Landscape


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The Internet Marketing Landscape Search Engines


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The Internet Marketing Landscape Email Marketing


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The Internet Marketing Landscape Paid Internet Marketing


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The Internet Marketing Landscape Social Media Marketing


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Social Media Marketing What Social Media Marketing isn’t! A one way conversation Selling Corporate speak


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Social Media Marketing What Social Media Marketing is! Creating contagious multimedia content on social media (Blogs, YouTube, Pinterest) to engage with prospects Creating community by building fans, followers and tribes on social networks Facebook, Twitter and LinkedIn Publishing and Promoting it on Social Networks Let your followers crowd source your marketing through sharing on social networks


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Social Media Marketing Core Principles Building an online asset one piece of content at a time


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Social Media Marketing Core Principles Think like a Publisher


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Social Media Marketing Core Principles Publish and Promote to Multiple Social Networks


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Social Media Marketing Core Principles Create “Liquid” and “Linked” content


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Social Media Marketing Core Principles Create compelling “Multimedia” Content


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Social Media Marketing Core Principles Tap into the power of the “Visual Social Web”


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Social Media Marketing Core Principles Make it easy to share


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Social Media Marketing Why Use Social Media Marketing?


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Why Social Media? Amplifies your Content


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Why Social Media? Accelerates the Spread of your Brand


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Why Social Media? It Provides Networking And Online Community Building on Steroids


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Why Social Media? Your Business Can Self-Publish


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Why Social Media? Enlists the Power of Global Word of Mouth


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Why Social Media? It positions you as an expert and thought leader


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Why Social Media? Facilitates Trust - Edelman Trust Barometer


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Why Social Media? Facilitates Trust - Edelman Trust Barometer


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Step One: Create a Digital Marketing Strategy Create a clear mission Define your audience Know what your goals are Create content and tactics to achieve those goals Measure, manage and modify How Do I Start with Social Media Marketing?


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1. Create Your Mission Example: Coca Cola To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. How Do I Start with Social Media Marketing?


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2. Define your Audience What are their problems? How can you help them? What type of media do they like to receive? How Do I Start with Social Media Marketing?


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3. What are your goals? More readers and viewers of your information? More sales? More brand recognition? More sharing? How Do I Start with Social Media Marketing?


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4. Creating Content How to Produce Contagious Content for Your Target Audience on a Social Web How Do I Start with Social Media Marketing?


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Tip One: Write a Great Headline “You only have seconds to capture attention before they click away to the next article” How Do I Start with Social Media Marketing?


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Tip Two: Take offline content online PowerPoint presentations Videos that are not on YouTube Articles that are buried in filing cabinets or newsletters How Do I Start with Social Media Marketing?


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Tip Three: Create Content for the Web Create content built for skimming and scanning Examples Bullet points Sub-Titles Compelling images How Do I Start with Social Media Marketing?


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Tip Four: Create Evergreen Content Write content that will still be relevant in 5 years! How Do I Start with Social Media Marketing?


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Tip Five: Outsource Content Creation to your Community Creating content is time consuming! How Do I Start with Social Media Marketing?


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Step Two: Implementing Marketing Tactics on the Major Social Media Channels to Achieve Goals How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing? Blogging


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How Do I Start with Social Media Marketing? 5 Top Blog Tips Create Consistent, Contagious Multimedia Content Include social media sharing buttons Optimise for search engines Promote to your fans and followers on your social networks Make it easy for people to subscribe to your other digital assets including social channels and blog.


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How Do I Start with Social Media Marketing? Blog - Case Study


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How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing? Top 5 Facebook “Page” Tips Grow your fans by encouraging “likes” Publish as a priority visual content Engage and create community Create custom tabs that help achieve Facebook goals Integrate with your other social media channels


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How Do I Start with Social Media Marketing? Facebook - Case Study


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How Do I Start with Social Media Marketing? Facebook - Case Study “Like” to enter competition Create a Facebook shop Capture email subscribers Events House Rules Livestream Facebook app Include visual apps eg Instagram and Pinterest


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How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing? Top 5 Twitter Tips Learn the art of the headline (You only have 140 characters) Grow your Twitter tribe Engage with thought leaders and experts in your industry Tweet news Tweet content


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How Do I Start with Social Media Marketing? Twitter Tools


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How Do I Start with Social Media Marketing? Twitter Tools – Hootsuite Managing Twitter and my other social media accounts


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How Do I Start with Social Media Marketing? Twitter Tools – SocialOomph Automation for: Publishing content to Twitter Following people back with “direct messages”


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How Do I Start with Social Media Marketing? Twitter Tools – Tweepi Building targeted followers on Twitter


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Twitter – Case Study How Do I Start with Social Media Marketing?


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Twitter – Case Study Include a link in your Twitter account to your website or blog Write an engaging description of your business or brand Brand it Add value to your community by tweet other interesting content as well as others Automate content distribution Use tools to build targeted tribes and community How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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YouTube Top Tips Create short videos - 2 minutes or less Optimize video for search engines Promote them on the Blog, Facebook and Twitter, How Do I Start with Social Media Marketing?


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YouTube – Case Study How Do I Start with Social Media Marketing?


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YouTube – Case Study Started with a low budget Videos were only 2 minutes Used humour Branded their YouTube channel Produce content consistently Promote on other social media How Do I Start with Social Media Marketing?


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LinkedIn Top Tips Participate in Groups Use calls to action that capture emails Integrate and publish to LinkedIn via your other platforms such as your Blog and Slideshare account How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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LinkedIn - Case Study How Do I Start with Social Media Marketing?


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LinkedIn - Case Study Participated in an industry group that matched their target audience (retailers) Didn’t sell but provided an educational ebook Included a call to action Captured emails and built a subscriber database How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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Slideshare Top Tips Upload Offline PowerPoint presentations to Slideshare Optimise for search engines Publish and Promote on your other social networks How Do I Start with Social Media Marketing?


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Slideshare - Case Study How Do I Start with Social Media Marketing?


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Slideshare - Case Study – Optimize for Search Engines How Do I Start with Social Media Marketing?


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Slideshare - Case Study Write a good description with keywords Write enticing headlines Publish consistently Make it easy for Google to find your content How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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Pinterest Top Tips Create Boards that suit your product business categories Link them back to your other digital properties Have some fun and make it less formal Pin images from your website and blog Build community and engagement by pinning and sharing other people’s images How Do I Start with Social Media Marketing?


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Pinterest - Case Study How Do I Start with Social Media Marketing?


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Pinterest - Case Study 1. Created Boards that are consistent with her topics Eg. Gardening, Cooking, Decorating 2. Uses high definition quality photos 3. Makes it personal – travel 4. Writes tempting descriptions How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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Instagram Top Tips Make it personal and fun Publish regularly Create high quality photos How Do I Start with Social Media Marketing?


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Instagram - Case Study “Jamie Oliver” How Do I Start with Social Media Marketing?


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Instagram - Case Study “Jamie Oliver” Jamie keeps it social (even includes his kids) Shares the photos on Facebook and Twitter Photos are consistent with his message and brand Publishes regularly and often (from his smart phone) How Do I Start with Social Media Marketing?


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How Do I Start with Social Media Marketing?


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Top 5 Google+ Tips Long form content is valued on Google+ Use “Circles” to create targeted communities Create in depth private discussions via “Hangouts” Publish high quality images Use the “+1” button to vote for content you like How Do I Start with Social Media Marketing?


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Google+ - Case Study How Do I Start with Social Media Marketing?


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Google+ - Case Study Builds credibility (2 million fans post) High quality images Includes multimedia Branded How Do I Start with Social Media Marketing?


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Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President


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Want to Learn How to Create and Market your Online Brand with Social Media? http://www.amazon.com/Blogging-Smart-Way-Create-ebook/dp/B008UGCTMS


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