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Six Steps

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Six Steps To Creating a Content Marketing Strategy That Just Won’t Quit 6 Steps to Creating a Content Marketing Strategy Joe Pulizzi @JoePulizzi Content Marketing Institute March 27, 2015 Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute


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@JoePulizzi |


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2 of 3 Marketers


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MY STORY


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Was I alone?


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First, build an audience. Then, monetize it.


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Sweet Spot Content Tilt Building the Base Harvesting Audience Diversification Monetization


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The Sweet Spot


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Knowledge or Skill Passion Sweet Spot


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Knowledge or Skill Customer Pain Point Alternative Sweet Spot


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Columbia Missourian


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Backyard Poultry Teaching Sweet Spot


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The Content Tilt


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Ann Reardon 100 YouTube Subscribers In January, 2012


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Food Scientist Education


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More examples here


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Food Scientist Education Impossible Food Creations Content Tilt


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Everyone stops at the sweet spot… Hardly anyone “tilts” the content.


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Google Trends


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@JoePulizzi | What do all media companies do that you do not with your content?


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome


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Building the Base


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One Content Type One Main Platform Consistent Delivery Long Period of Time The Base


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@JoePulizzi |


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@JoePulizzi |


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One Content Type + One Platform + Time


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Harvesting Audience


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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@JoePulizzi |


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Diversification


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@JoePulizzi |


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@JoePulizzi |


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Monetization


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@JoePulizzi |


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Create the plan… but focus everything on building an audience.


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Sweet Spot Content Tilt Building the Base Harvesting Audience Diversification Monetization


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