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MWC 2015

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MWC 2015 Social media reactions


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Summary The year of 2015 continues the trend of accessories within the mobile industry. This year Virtual Reality is among the biggest topics with new players entering Samsung is the number one brand in terms of MWC 2015 buzz with the announcement of the Samsung Galaxy S6 and S6 Edge attention. The Gear VR Innovator Edition adds buzz HTC receives attention for the One M9 announcement. It is often compared with the Galaxy S6 and S6 Edge, where some consumers perceive that the changes and improvements to the M9 do not meet their expectations The HTC Vive, a VR device where HTC has collaborated with Valve, attracts much attention with positive sentiment. Tech reviewers and consumers perceive the Vive provides better VR experience than others. The collaboration with Valve adds positive buzz Sony is in third place with 15% share of MWC 2015 buzz. The Xperia Z4 Tablet and the M4 Aqua have been its key buzz drivers in social. The Xperia Z4 handset was the most expected announcement that did not happen Huawei is the biggest of the up and coming Chinese brands at MWC with 13% share of attention. It gets much attention from the Huawei Watch, TalkBand N1 and B2


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MWC 2015 buzz peaked at day one with more than 280,000 comments Twitter has been the key channel for MWC 2015 buzz delivering 96% of the volume MWC buzz 22 February – 05 March, 2015


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HTC gets prominent attention for its Day 1 announcements Samsung maintains high volumes throughout the event and is the overall buzz winner The announcements from Huawei also get some attention on day 1 Mobile brand and product buzz in association with ‘MWC’ or #MWC 22 February – 05 March, 2015


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Explicit brand mentions in association with 'MWC' or #MWC Explicit brand mentions in association with ‘MWC’ or #MWC 22 February – 05 March, 2015 Samsung is the number one brand associated with MWC 2015 HTC is the second most mentioned LG, Huawei and Sony Mobile are tied for third place


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Brand overall sentiment during MWC 2015 Brand overall sentiment on blogs and discussion boards 22 February – 05 March, 2015


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Brand buzz on blogs and discussion boards during MWC 2015 Overall mobile brand and product buzz 22 February – 05 March, 2015 Samsung is the most discussed brand during the event with 25% share of buzz Apple is the second most discussed OEM without having a presence at MWC


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Brand buzz on Twitter during MWC 2015 Overall mobile brand and product buzz, Apple not included 22 February – 05 March, 2015 Samsung is the number one brand on Twitter HTC is the second most mentioned OEM Sony takes third place on Twitter during MWC 2015


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The flagship phones from Samsung and HTC attract the most attention Product buzz 22 February – 05 March, 2015 The Galaxy S6 is the key buzz driver The HTC One M9 drives attention towards HTC The Galaxy S6 Edge adds volume for Samsung


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