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5 Blog Improvement Tips & Tricks for B2B Blogging Beginners

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5 Blog Improvement Tips & Tricks for B2B Blogging Beginners B2BMarketingfor.me


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Content is King, Meet the Prince: Blog B2B companies who blog, generate 67% more leads than non-bloggers [Inside View – 3/28/2012] 59% of B2B companies believe that blogs are effective for marketing [Confidence Gap: Effectiveness Ratings for Tactics Among B2B Users- 2013] B2Bmarketingfor.me


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Blogging 101: Can it be that easy? B2Bmarketingfor.me


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What’s really in a blog post? Headline [title] Key Message Keywords Visuals CTA [Call to Actions] Tags Relevant URL Social Sharing Buttons B2Bmarketingfor.me


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Where’s the Quality Posts at? Tip 1: Make your content valuable Quality over quantity Be consumable Teach something new B2Bmarketingfor.me


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How do I get sales/conversions? Tip 2: 90:10 Rule Engage your audience with what interests them – 90% Self-Promote for the remaining 10% Be transformative, it’s not always about being transactional B2Bmarketingfor.me


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Do they actually like me? Tip 3: Put the User in User Experience (UX) Content is King but always consider your user’s experience Bad experience = Bad reputation Don’t make it hard for the user to consume your content, they have options B2Bmarketingfor.me


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Where are they coming from? Tip 4: Semantics, Keywords, & Tagging Be Search Engine Friendly DO NOT overly write with only keywords Image tags are your friend Don’t forget your URL B2Bmarketingfor.me


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Remembering the basics Tip 5: Spelling & Grammar still matter! Run spell check Re-read your posts to make sure your grammar & spelling are correct Take the time to look credible in your user’s eyes B2Bmarketingfor.me


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Getting the hits B2Bmarketingfor.me


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Social Sharing? B2Bmarketingfor.me


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What about comments? B2Bmarketingfor.me


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Summing it Up! Tip 1: Make your content valuable Tip 2: 90:10 Rule Tip 3: Put the User in User Experience (UX) Tip 4: Semantics, Keywords, & Tagging Tip 5: Spelling & Grammar still matter! B2Bmarketingfor.me


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Start Now! B2Bmarketingfor.me


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