The Future of Mobile SEO

If you like this presentation – show it...

Slide 0

The Future of Mobile SEO By: Cindy Krum MobileMoxie SMX Munich, 2015

Slide 1

Google’s Mobile-Friendly Tool Unblocking CSS & JavaScript Getting the ‘Mobile-Friendly’ Designation in Mobile SERPS

Slide 2

Optimizing UX

Slide 3

Google Prefers Faster Websites – Especially for Mobile: (Currently Testing a New ‘Slow Tag’ in Mobile the SERP)

Slide 4

Optimizing Branded Queries for Mobile SEO Check Branded and [Brand+Location] Results Links Sub-links Sub-sub Links

Slide 5

Deep Links are a Positive Mobile Web Ranking Signal & Drive Traffic (Deep Links Look Just Like Other Links) Add App Deep Links 1:1 for Web Mobile SEO Boost in Rankings

Slide 6

Android Apps are Now a Universal Result (Mobile App Pack) Descriptive App Names Help Exact Match is Even Better Exact Match Keywords in the App Description May Also Help

Slide 7

Advanced Mobile Site Development Techniques

Slide 8

Understanding the Advanced Architecture Lingo: Becoming a Common Solution for Big Database Driven Websites Going Responsive

Slide 9

Warnings About Deferred/Async/Lazy Loading: Google Does not Crawl Links that are Lazy-Loaded & Probably Devalues Text that is Lazy Loaded Google Does Not Click Links to Get Content – Need JavaScript OnLoad Event Google About to Retire their AJAX Development Guidelines

Slide 10

Warnings About Infinite Scroll Infinite Scroll Still Should break down to Pagination with Rel=“Next” Rel=“Prev” End Pagination with the Last Piece of Content (No un-ending Pagination with Repeating Content) Paginated Pages Should be Included in Sitemaps

Slide 11

Searching is Changing – Especially on Mobile

Slide 12

Google Now = Your Personal Knowledge Graph Adding Your Personal Information to their Big Data Mix = More Processing Increasing Amount of Info to Crawl & Index Feeds & Schema More Efficient than Crawling

Slide 13

Google Now Cards Stocks Weather Reminders Sports TV Shows Traffic & Flights Boarding Pass Shipping Info Public Transit Info Friends Birthdays Public Alerts Hotel & Restaurant

Slide 14

The New Ideal Result Format for Google is….

Slide 15


Slide 16

Google Search Google Maps Google Now Google Play Mobile SEO:

Slide 17

Google Search Google Maps Google Now Google Play Mobile SEO:

Slide 18

Google As a Presentation Layer for the Internet?

Slide 19

Mobile Results That Have Gone Full-Screen-Google (See All the Examples in the Appendix of this Deck!) Knowledge Graph Definitions & Concepts Videos – Play from SERP Location/Business Cards Restaurants & Menus Map Queries Weather Hotel Booking Search Flight Booking Search Flight Number Search TV Info Cards (With Season/Episode) Music Info Cards (Tour Dates & Songs/Albums) Song Lyrics Food Nutrition Info Health Condition & Drugs Car Insurance Search How to Boil an Egg (MarthaStewart.com) So Ranking Is Not The Goal #1

Slide 20

Google is Preventing Blue Links from Showing Above the Fold on Mobile In the US, Only 3% of Searches Return Simple List of Blue Links (Dr. Pete) Info Card/Answer Boxes/Knowledge Graph Results & Other Cards are More Likely to Get Included & Likely to Float to the Top Lots of Google’s Results are Monetized Feeds & Schema

Slide 21

”Google is essentially competing against us with our own information, and I think that’s a turning point in the relationship between Google and webmasters.” -Dr. Peet http://www.slideshare.net/SearchMarketingExpo/dr-petes-guide-to-the-changing-google-serps

Slide 22

Getting into the Presentation Layer

Slide 23

Optimizing Universals for Mobile Search & Google Now: Optimize Apps, Images & Videos for Premium Placement at the Top of Mobile Optimize Google+ for Business: Local Cards & Local Schema/Reviews for Map Results, Local Images Deep Link with Apps & Leverage the Google Now API & Google Now Web & Email Schema, Especially with Event/Ticket/Product Schema in Web & Email

Slide 24

Optimizing Gmail For Crawling, Ranking & Google Now (With Email Schema)

Slide 25

Optimize Apps for Google Now Push Notifications

Slide 26

When All Else Fails…

Slide 27

PPC Ad Extensions Way More Persuasive on Mobile

Slide 28

Thanks!! Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com @Suzzicks

Slide 29

Thanks!! Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com @Suzzicks APPENDIX Examples of Full-Page-Google Mobile Results

Slide 30

Google Keeps Hotel Searchers in a Google – Controlled Experience

Slide 31

Searching for Flights Gets You 2 Potential Kinds of Full Screen Results

Slide 32

See this on Android Phones (Results Different From Android to iPhone)

Slide 33

Full Page Location Results & Map + Image Results

Slide 34

Google+ For Business = Google Local for Mobile Location Cards in Search Results Save Favorites Directly to Google Maps

Slide 35

Wikipedia + Image Results + Knowledge Graph = Your Website is WAY Below the Fold!

Slide 36

Medical Questions About Conditions & Drugs Take The Full Page

Slide 37

Deeper Integration with Entertainment: TV Show Info Boxes, Reminders & Inline Video

Slide 38

Restaurants & ‘Menu’ Searches

Slide 39

Google is Trying to Answer the Most Important Questions In-Line Too