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@GuyKawasaki and @PegFitzpatrick

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@GuyKawasaki and @PegFitzpatrick valuable BE 1


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@GuyKawasaki and @PegFitzpatrick Inform, assist, or entertain Be valuable


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@GuyKawasaki and @PegFitzpatrick Inform


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@GuyKawasaki and @PegFitzpatrick Assist


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@GuyKawasaki and @PegFitzpatrick Entertain


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@GuyKawasaki and @PegFitzpatrick Inform, assist, or entertain Be valuable Pass the re-share test


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@GuyKawasaki and @PegFitzpatrick Inform, assist, or entertain Be valuable Pass the re-share test Embrace the NPR model


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@GuyKawasaki and @PegFitzpatrick clever BE 2


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Be clever @GuyKawasaki and @PegFitzpatrick Piggyback on services (Alltop)


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Be clever @GuyKawasaki and @PegFitzpatrick Piggyback on services (Alltop) Share what’s already popular


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Be clever @GuyKawasaki and @PegFitzpatrick Piggyback on services (Alltop) Share what’s already popular Use Lists, Circles, and Communities


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@GuyKawasaki and @PegFitzpatrick gracious BE 3


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Be gracious Share other people’s content @GuyKawasaki and @PegFitzpatrick


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Be gracious Share other people’s content @GuyKawasaki and @PegFitzpatrick Give thanks


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Be gracious Share other people’s content @GuyKawasaki and @PegFitzpatrick Stay positive or stay silent Give thanks


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@GuyKawasaki and @PegFitzpatrick organized BE 4


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@GuyKawasaki and @PegFitzpatrick Be organized Use the right tools


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Be organized Use the right tools @GuyKawasaki and @PegFitzpatrick Create a calendar


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Be organized Use the right tools @GuyKawasaki and @PegFitzpatrick Create a calendar Be consistent


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@GuyKawasaki and @PegFitzpatrick dramatic BE 5


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Be dramatic Add visuals to each post @GuyKawasaki and @PegFitzpatrick


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Be dramatic Add visuals to each post @GuyKawasaki and @PegFitzpatrick Add text on top of visuals


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Be dramatic Add visuals to each post @GuyKawasaki and @PegFitzpatrick Add text on top of visuals Add user-generated content


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@GuyKawasaki and @PegFitzpatrick optimal BE 6


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Be optimal Perfect your avatar @GuyKawasaki and @PegFitzpatrick


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Be optimal Perfect your avatar @GuyKawasaki and @PegFitzpatrick Perfect your cover


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Be optimal Perfect your avatar @GuyKawasaki and @PegFitzpatrick Perfect your cover Use optimal visual sizes


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Be optimal Perfect your avatar @GuyKawasaki and @PegFitzpatrick Perfect your cover Use optimal visual sizes Go native


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@GuyKawasaki and @PegFitzpatrick bold BE 7


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Be bold Take a stand @GuyKawasaki and @PegFitzpatrick


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Be bold Take a stand @GuyKawasaki and @PegFitzpatrick Show your passions


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Be bold Take a stand @GuyKawasaki and @PegFitzpatrick Show your passions Be topical and timely


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@GuyKawasaki and @PegFitzpatrick clueless BE Don’t 8


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Don’t be clueless Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick


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Don’t be clueless Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick Don’t ask for reshares


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Don’t be clueless Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick Don’t ask for reshares Don’t abdicate to agencies and interns


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@GuyKawasaki and @PegFitzpatrick active BE 9


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Be active @GuyKawasaki and @PegFitzpatrick Try stuff


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Be active @GuyKawasaki and @PegFitzpatrick Try stuff Repeat your tweets


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Be active Try stuff @GuyKawasaki and @PegFitzpatrick Get on Pinterest Repeat your tweets


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@GuyKawasaki and @PegFitzpatrick curious BE 10


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Be curious Jump on new platforms @GuyKawasaki and @PegFitzpatrick


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Be curious @GuyKawasaki and @PegFitzpatrick Jump on new platforms Watch what others do


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Be curious @GuyKawasaki and @PegFitzpatrick Jump on new platforms Watch what others do Go Incognito


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