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From Meh to Marvelous: Standing Out in the Era of Infobesity

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From Meh to Marvelous: Standing Out in the Era of Infobesity Jessica Gioglio W20 Pre-Conference Summit 2015 @savvybostonian


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2 The Era of Infobesity is a lot like SXSW… @savvybostonian


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3 The same amount of information that has been created from the beginning of time until the year 2003 is now being produced every 48 hours. - Google The Same Can Be Said For Social Media… @savvybostonian


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So, How Do You Stand Out? 4 @savvybostonian


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Embrace Visuals To Tell Your Story 5 @savvybostonian


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Visuals Are Processed 60,000x Faster Than Text 6 90% of information transmitted to the brain is visual @savvybostonian


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Content Personalization – Personalize, Don’t Spray: 7 @savvybostonian


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Content Personalization – Personalize, Don’t Spray: 8 @savvybostonian


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Be Timely & Relevant – In A Way That Adds Value: 9 @savvybostonian


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Co-Create Content with Brand Advocates: Dunkin’ Donuts + Shark Week 10 @savvybostonian


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Surprise & Delight: Create Remarkable Experiences 11 @savvybostonian Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up!


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At Sprinklr, We Also Practice What We Preach 12 @savvybostonian


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@savvybostonian Jessica.gioglio@sprinklr.com


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