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@DainaMiddleton THE POWER Of PARTICIPATION .
MARKETING THROUGH PERSUASION IS OVER!
MARKETING THROUGH PARTICIPATION IS HERE TO STAY
1982 STAR WARS $486M GROSS
1982 SPACE INVADERS $2BILLION GROSS 3X THE REVENUE OF STAR WARS
SPACE INVADERS PARTICIPATION FORMULA Discover How to Play the Game Empowered with Multiple Lives, Choose Weapons Connected to Other Players through Score-Saving
MINECRAFT: PARTICIPATION IN ACTION $240MILLION
2.4x D + E + C = P2 the participation way Consistent organic activity delivers more engagement Results in increased engagement, action and Participation leading to increased engagement and actions -- Performance!