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Tips to help better your Content Planning. 4


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Content planning is a tricky business. Today’s buyers are willing to go the distance, but need a little push from you.


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Want to make sure that the right kinds of people are receiving the right kind of content?


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Pair your content planning with the three stages of the buyer’s journey.


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The quick guide below will show you how to do just that and create your most successful content to date.


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Planning ahead. Make sure that your strategy leads to three important things; awareness, consideration, and decision. Whether you’re selling to a customer or a company, understand your audience, so you can select the right piece of content for each reader. 1


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Pick the right platform Content is the medium via which you’re connecting with your audience. Research and zero in on a platform that can get the maximum out of your content. Play to your buyer’s strengths and choose a platform that tailors to their needs. 2


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Organize your content Poor organization can lead to a collapse in your content strategy. Everything has to work in tandem, from your email and landing page copy, to titles, subject lines,tweets and blog posts, so that it strikes a chord with your target audience. 3


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Keep contingency plans at the ready. Stay prepared for a rainy day. Always have a plan and process ready. It is key with room to ensure that there’s a backup plan when things don’t always go your way. 4


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Make Sure You have the right software in place to help you manage it all.


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About Simplify360’s Service Cloud Simplify360 is a leading social business intelligence firm. Our Social Customer Service solution enables customer support team to manage customer complaints and queries on social media. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com. >>> Request for Demo


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THANK YOU connect with us


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