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SOCIAL TRENDS 2015

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what to watch out for and (maybe) start this year SOCIAL TRENDS 2015


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technology, media & telecommunications 79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)


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know what’s happening Ms Meeker knows what’s happening


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content vs. clicks The Attention Web 1


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engagement time • mouse movement • scroll depth Chartbeat is changing what we measure


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thank gawd…. (death to) Clickbait 2


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return visitors • unique visitors pageviews vs. attention web


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no longer outliers the long (slanted) story


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this has always been “content marketing” Storytelling 3


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less about the company • more about the story branded hashtags


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if you build it, people will come Crowdfunding content 4


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industry and sector specific niche audiences • hyper local


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the renaissance of the conversation Podcasting 5


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the democratization of citizen commentary Raur


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vine • instagram • auto-play • ads Video 6


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publisher vs. producer accreditation


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getting beyond the vanity metrics Measurement 7


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your goals visualized dashboards


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ubiquity reigns • service layers • invisible apps Mobile 8


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Uber • Snapchat • Instacart • Square the “sharing economy” • deregulation


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security • proximity access • payments B2B 9


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wayfinding • payments • “just in time” marketing beacons


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it’s the new zeitgeist Design 10


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but they could be • #3Dprinting not everybody’s a designer


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THANK YOU…


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