If you like this presentation – show it...
1. Satisfied with what one is or has; not wanting more or anything else.
Content helps to do this! Need some stats
Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
1. Industry Pain Points 2. Common Customer Q’s 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
Insurance story - newsjackingk
@googledave · Employees advocates – they can reach an audience 10x that of your brand · Harness the power of the team · Identify you most socially savvy · Rules of the game – follow the content plan · Measure, share and grow
…Oh S%&t! How do we do it
Camp Leaders Timeline
Brand Development ARM Recruitment
Be genuine, Be sincere, Be authentic