10 Marketing Tools for 2015

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10 Marketing Tools for 2015 Tools and services to help grow your business Dr Dave Chaffey. SmartInsights.com Presented at Technology for Marketing & Advertising, London Download: http://bit.ly/smartdigital2015

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About Dave About Dave Chaffey Consultant and trainer in Digital since 1997 Author of 5 bestselling digital marketing books CEO and Editor of SmartInsights.com - a marketing advice site with Expert (Pro) members in over 50 countries using our templates, planning guides and online courses to improve results. http://bit.ly/smartstrategy

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Marketing Technology in 2015 – Scott Brinker Technology Landscape

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Content Marketing Tools

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Competitor site benchmarking with SimilarWeb

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#1 Content curation & Social Amplification Global content marketing at Unilever: $10m in savings with Percolate pilot Source: Percolate Unilever case study Example services: Percolate Contently Curata Kapost

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Use Buzzsumo, Socialcrawlytics to show which content gets shared? Smart Insights: Content sharing tools

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Recommended Tools directory

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#2: Content recommendation personalisation, retargeting and effectiveness review Example services: Idio Monetate Demandbase

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CommuniGator / WOW Analytics B2B Engagement scoring

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#3: Content distribution Example services: Hootsuite Sendible Buffer Oktopost GaggleAmp

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Oktopost campaign example

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#4: Integrated SEO, Content and Social media management? Example services: Moz RavenTools AnalyticsSEO Source: Analytics SEO

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Understanding consumer search behaviour: Keyword Planner

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Bonus! Ubersuggest and KeywordTool.io for International Search

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Backlink Profile Quality Majestic

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#5: API service integration and Hubs Example services: Marketo Act-on Salesforce/Exact Target

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n Searches % Brand Reach Awareness and visits Unique visitors Bounce rate Revenue per visit Building intelligence into analytics E.G. RACE dashboard KPIs Volume Quality Value

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Coming soon – the Smart Insights RACE Digital Marketing Dashboard #6: Actionable Analytics and intelligence Example services: GA Intelligence Quill Engage Smart Insights Source: SmartInsights.com

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#7: User Engagement and value optimisation Example services: Kissmetrics Mixpanel Ecommera Engagement analysis: Individual user: Kissmetrics Cohort analysis: Groups of users: Kissmetrics

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#8: From Conversion Optimization to Experience Optimization Example CRO testing services: Unbounce Optimizely Visual Website Optimizer Example Experience Management services: Adobe Experience Manager EPiServer Sitecore Source: Boston Consulting Group

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Example services: Kampyle Qualaroo iPerceptions #9: Customer Feedback Tools

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Example services: Feedly Flipboard Reeder #10: Staying Informed!

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POE: SUMMARY http://bit.ly/smartpoe

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Let’s Connect! Questions & discussion welcome on Stand H10 or SmartInsights.com Free, Basic member tools Managing Digital Marketing 2014 report Managing Customer Experiences 2014 report Sample planning templates Planning infographics www.smartinsights.com/membership Premium, Expert member learning 7 Step Guides to all digital marketing DIY Planning and optimisation templates in Word, Excel and Powerpoint www.smartinsights.com/membership/expert-member-reasons Personal Discount! DAVESAVE20 uk.linkedin.com/in/davechaffey www.facebook.com/davechaffey www.twitter.com/DaveChaffey https://plus.google.com/+DaveChaffeyUK/ Presented at Technology for Marketing & Advertising, London Download: http://bit.ly/smartdigital2015