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content marketing #STLCM

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content marketing #STLCM the 5 fundamentals of @AlexCruz4u & @TheMattKamp


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Presentation History of Content Marketing What is content marketing The 5 Fundamental Steps & Tools 2 Case Studies 1-2 Audience Audits


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In 1837 - in Grand Detour IL Early Content Marketer


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Jell-o Early Content Marketer


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WHy Content Marketing Authority Awareness Trust Relationship


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5 Steps to Content marketing Strategy Creation Distribution Promotion Tracking


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Strategy Step 1 Strategy: Capabilities / KPI’s Goals Personas Topics Consistent Distribution needs Influencers


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Strategy - Tools PenPath ICO Google Trends AddThis


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Creation Step 2 Strategy > Mission > Editor > Writer Cover the bases: SEO Visuals/Layout Length/Title


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Creation - Tools data.gov / Pew Research Center PublishThis.com Google Keyword Evernote


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Distribution Step 3 Platforms for posting Distribute to platforms correctly (repurpose!) Establish your networks Educate & engage with your whole team


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Distribution - Tools Wordpress / Medium / Blogger / Tumblr LinkedIn contactually.com mailchimp.com Hatchbuck / HubSpot / Greenrope


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Promotion Step 4 Leverage your efforts with the right tools Study reports on what’s most effective Explore unsaturated channels


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promotion - Tools hipb2b.com Twitter Cards / FB / LI sponsored content Outbrain / Taboola / Zemanta / SimpleReach


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Tracking Step 5 Goals: lead gen, speaking, exposure, traffic, social engagement, etc. Listening Measuring KPI’s Social engagement Subscriptions Funnel


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Tracking - Tools bufferapp.com Google Analytics Inbound CRMs PenPath AirPR.com / Docalytics / KISSmetrics


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Case Study 1- Influence & Co Step 5


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Case Study 1- Influence & Co Step 5


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Case Study 1- Influence & Co Step 5


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Case Study 1- Influence & Co Step 5


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Consultant: Digital Marketing Strategy Cut Marketing Expenses: +40% New Revenue Channels: +$2,000,000 Case Study 2 - PenPath


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content marketing #STLCM the 5 fundamentals of @AlexCruz4u & @TheMattKamp


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