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Live Webinar: How to Generate Leads on Twitter in 25 Minutes a Day

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Live Webinar: How to Generate Leads on Twitter in 25 Minutes a Day


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Meet Your Experts Anne Mercogliano @akmercog Kipp Bodnar @KippBodnar


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Lead Generation Divide up your 25 minutes a day Inspiring examples Agenda


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Overview of Lead Generation


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WHAT IS LEAD GENERATION?


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HOW DO YOU ATTRACT LEADS?


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How to Divide Up Your 25 Minutes.


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Create An Awesome Tweet. Minutes 0-5


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OPTIMIZE YOUR TWEET FOR LEAD GENERATION t 0-5


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CREATING AN AWESOME TWEET t 0-5 Short Tweet CTA One Link Catchy Copy 3 3 3 3 GOOD:


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BAD (for lead generation): Hashtag & Mentions Image Multiple Links X X X CREATING AN AWESOME TWEET 0-5 t


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Take Your Tweet to the Next Level, Promote it. Minutes 5-8


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YOUR AUDIENCE IS ON TWITTER t 5-8


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5-8 t TARGET YOUR AUDIENCE W/ CONTENT


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Generate leads directly on Twitter with a lead gen card. Minutes 8-12


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Description Image Call to action 8-12 t SET UP A LEAD GEN CARD


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CARD BEST PRACTICES t 8-12


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t 8-12 CARD BEST PRACTICES


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t 8-12 CARD BEST PRACTICES


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Try out Conversion Tracking on Tweets. Minutes 12-15


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12-15 t SET UP CONVERSION TRACKING


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12-15 t SET UP CONVERSION TRACKING


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12-15 t SET UP CONVERSION TRACKING


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Analyze Your Campaigns. Minutes 15-20


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Campaign data Conversion data Card data Tweet data g 15-20 t ANALYZE TWITTER DATA


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Campaign data Conversion data Card data Tweet data ~ 15-20 t ANALYZE TWITTER DATA


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Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA


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Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA


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TRACK LEADS & CUSTOMERS t 15-20 Funnel Analytics by Tweet campaign


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Optimize campaigns and follow up. Minutes 20-25


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20-25 t OPTIMIZATION Start Slow


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20-25 t OPTIMIZATION Start Slow Make small tweaks


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20-25 t MAKE SMALL TWEAKS


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20-25 t OPTIMIZATION Start Slow Make small tweaks Scale Up


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20-25 t FOLLOW UP WITH LEADS


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20-25 t FOLLOW UP WITH LEADS SOCIALLY


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*BONUS* Get Inspired!


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Thank you!


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Q&A #Twitter25 @KippBodnar @Akmercog @AmandaSibley


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Thank you to all our influencers who gave us tips for our pre-webinar! If you have one of your own, Tweet it now using #Twitter25


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“Stop using Twitter randomly. Follow and interact with your prospects and customers.” @pc4media


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“Make it funny.” @pelonxiio


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“Know your style. Make it your substance.” @ell_enn


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“Focus first on providing service and building community.” @writer_sheri


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“Interaction is key! Sometimes it's hard just to find 5 or 10 minutes in the day to tweet, but it's worth the effort. I find the more time I make to interact with people the more followers I gain. Using hashtags that relate to what you're posting also helps.” @Absoloot


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“Ask questions. Tweets that ask questions get a higher rate of engagement.” @CoreyMichelle


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“Be mindful of what you tweet/retweet. Don't use too many #hashtags. Your social media should tell a cohesive story.” @Philo4Thought


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“If you are featured in a news item or press, because to thank and call out the journalist or publication rather than yourself. E.g. "Had so much fun talking to @journalistshandle about #industrystuff last week! link-to-article.com.” @Mdwainwright


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“Share relevant knowledge that will evince interest. Don't market products directly.” @Debleena


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“Be real.” @Stevecars


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“Before considering inventing a hashtag, research if there's a similar one. It may already carry a trending topic status or have the potential of being one.” @Jaydj


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“If you want to be an authority on Twitter you have to understand what your community needs, why they need it and when you deliver provide massive value.” @BrandonKrieger


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“Add hashtags in social sharing links on landing pages using HubSpot.” @btrandolph


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Always engage in conversations with others! It could be as simple as tweeting doing your favorite sporting event or TV show using their hashtag. @stand_out_style


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Focus on giving information that people doing business with me would benefit from. Interact with like-minded tweeters. @Utahbizdev


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When drafting a tweet, think of a purpose: selling a product, raising awareness or generate attendance. @at_lotus


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During event registration, ask for attendees Twitter handle, and then interact with them during the event. @hanspetermeyer


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Tweet 24/7 without being online 24/7. Be visible at all times and get more followers. Use a scheduling tool like social inbox to schedule Tweets 24/7. @Shannopop


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