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How to Monitor Social Media in 10 Minutes a Day

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Lauren Pedigo @laurencpedigo Inbound Marketing Specialist HubSpot Brittany Leaning @bleaning Content Strategist HubSpot CREATED BY:


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In 10 minutes you can …


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Run a Mile


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Eat a Snack


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Fill Your Gas Tank


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Drink a Cup of Coffee


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And now, you can monitor your company’s social media in 10 minutes too.


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How?


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A little teamwork will get you there.


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Want to learn more? Check out these free resources. Download the Ebook Or, keep on clickin’ for quick tips.


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There’s so much to do and so little time. So, split it up.


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Your Marketing Team Should Monitor: Activity of your leads Activity of thought leaders in your industry Conversations with words that are core to your brand


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Your Sales Team Should Monitor: Open leads’ Twitter & LinkedIn conversations “Closed lost” leads tweets related to your product “Closed won” leads to follow up with them after the sale


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Your Support Team Should Monitor: Questions people have about your product Conversations customers are having about your product Positive and negative feedback about your product


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Your Executives Should Monitor: Conversations people are having with other execs Conversations about your company vs. competitors The activity of competitors in your industry


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Which social networks should be your main focus?


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Mentions and searches Questions about your company or industry Requests for support Complaints and feedback Praise Competitor Mentions ? On Twitter, monitor:


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Mentions and searches Questions about your company or industry Requests for support Complaints and feedback Praise Competitor Mentions ? On Twitter, monitor:


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On Facebook, monitor:


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On LinkedIn, monitor: Company Page Group Discussions


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With Google Alerts, monitor: Quora Questions Comments Blog Articles Links ?


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With Google Alerts, monitor: Quora Questions Comments Blog Articles Links ?


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10 Minute Checklist 4 minutes on Twitter 2 minutes on Facebook 2 minutes on LinkedIn 2 minutes on Google Alerts


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Want to learn more?


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Download the Full Ebook


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Get a full website report, including a grade on your social media strategy.


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THANK YOU


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