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Shopping Trends Driven by Mobility And What it Means for Your Business #FutureOfIT
#FutureOfIT The holidays are almost here – more customers will be visiting stores, mobile apps, and websites. Are you prepared to use the power of mobility to amaze customers? Here are some insights that show how a mobile strategy and happy customers go hand-in-hand.
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Customers want to easily interact with companies on mobile devices. Optimize the customer experience across all channels – apps, emails, websites. 52% of 18-34 year olds have clicked a mobile email to get to a website Source: Econsultancy, 2014 Use mobile to enhance your business’ product, not distract from it #FutureOfIT
Mobile devices are increasingly more important for customers doing research: #FutureOfIT 15+ hours per week 6 visits to mobile websites (on average) Consumers spend time researching businesses on their smartphone: 74% use a search engine on mobile Search engines are important for mobile shoppers: 93% of mobile consumers make a purchase… Mobile leads to purchases: 38% of mobile consumers start research on search engine 82% …of which were in-store Source: Google, 2013
Tuesdays and Wednesdays are the most popular days for online shopping 84% of smartphone shoppers use a mobile device while in a store More people turn to smartphones in the store – so provide them with contexualized, relevant info #FutureOfIT 1/3 will use it instead of asking an employee Source: Google, 2014
What are consumers doing on their mobile devices? #FutureOfIT 53% price compare 39% find promos 36% look up location/ directions 35% look up hours Source: Google, 2014
Mobile Shopping: Men vs Women 63% of men shop using smartphones (compared to 55% of women) 40% of men want engagement from a business on a website (compared to 28% of women) 46% of men have used live chat on their mobile devices #FutureOfIT Source: FierceMobileIT, 2014
How do men shop? #FutureOfIT Source: FierceMobileIT, 2014 50% of millenials are searching for deals (compared to 40% of Gen X and 25% of Baby Boomers) 67% of millenials shop on mobile devices (versus 52% of Gen X and 29% of Baby Boomers) 37% of men are expected to shop this holiday season on their mobile devices 58% of men are ready to purchase after reading reviews 83% say they’d use mobile chat 66% expect mobile live chat to be available
Visit the Mobility Executive Perspectives page to learn more about mobile trends. For more information, visit: Connected Futures Shaping the Mobile Shopping Experience SlideShare How CIOs Can Build a Mobility Strategy SlideShare #FutureOfIT
Sources: Google, Holiday is (Almost) Here: 5 Shopping Trends Marketers Should Watch, August 2014 Google, Mobile Path to Purchase: Five Key Findings, November 2013 Econsultancy, 10 trends that will impact your mobile commerce strategy, July 2014 Business News Daily, 5 Trends That Are Shaping Mobile Commerce, July 2014 FierceMobileIT, Infographic: Men are driving move to mobile shopping, October 2014 #FutureOfIT