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10 REASONS WHY YOU NEED TO ATTEND

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10 REASONS WHY YOU NEED TO ATTEND San Jose, California March 3-5, 2015


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6 PRE-CONFERENCE WORKSHOPS Local Search Advantage Advanced AdWords Training Bruce Clay SEO Training Social PPC & Psychographic Display Intensive International Search Summit Social Strategy Comprehensive


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20+ SEO FOCUSED SESSIONS The Growth Of Direct Answers: How Should SEOs React? Keyword Research for Better Content & Audience Engagement How Apple’s Changing Up Search: From Siri to Safari to Spotlight Google Now, Microsoft Cortana & The Predictive Search World Understanding & Leveraging Search By Voice SEO Platforms For Large Scale Websites Injecting SEO Into Your Organization’s DNA Creating Dazzling Content & Ensuring It’s Seen: Step By Step From The Audit To Analytics Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know Content Marketing & Promotion For Links How to Secure Your Site for Google’s HTTPS Algorithm The Next Generation of Structured Data: Taking Markup To The Next Level Conquering Today’s Technical SEO Challenges Meet The Search Engines Meet The SEOs Keywords Are Dead – Long Live Concepts, Entities & Audiences! Dr. Pete’s Guide To The Changing Google SERPs Things You Don’t Know About Mobile SEO, But Should Search Inside The App: From Google To Bing Deconstructing Pigeon, Google’s Local Search Algorithm Actionable Insights & Conversion Tactics for SEOs


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PAID SEARCH SPECIFIC SESSIONS Optimizing Google PLAs And Shopping Campaigns Fun (And Profit!) with Dynamic Ads The State Of PPC In 2015 & Beyond The Great PPC Account Structure Debate Mastering AdWords Scripts Boosting Reach & Performance with Bing Ads Deep Dive: Ad Bidding Strategies & Bid Modifiers Deep Dive: Audience Segmentation For Retargeting ROI Getting The Most From Your Mobile PPC Ads Converting The Mobile SEM Visitor Retargeting Roundtable Paid Search Roundtable Conversion Paths & Attributing The Search Assist Tactics to Simplify Complex Campaign Tracking Expert Excel Essentials


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EXPO HALL+THEATER PRESENTATIONS


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ANALYTICS & CONVERSION TRACK Conversion Rate Rockstars Actionable Insights & Conversion Tactics for SEOs Actionable Insights & Conversion Tactics for SEMs Conversion Paths & Attributing The Search Assist


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LEARN WITH GOOGLE CLASSROOM


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KEYNOTE BY BILL TANCER


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AFTER DARK NETWORKING PARTY


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REGISTER NOW: ssearchmarketingexpo.com/west SAN JOSE, CALIFORNIA March 3-5, 2015


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