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HOW 3D PRINTING IS CHANGING THE GAME OF DESIGNER JEWELRY
WHO IS THIS GUY AND WHY DOES HE TALK ABOUT JEWELRY? Julian Leitloff is Co-Founder of Stilnest.com, publishing house for designer jewelry. Tech-enthusiast with business background.
AND WHAT IS STILNEST ALL ABOUT? It all began with a group of friends with a business vision. Today, Stilnest is the first Publishing House for designer jewelry. We discover exciting artist all around the world and and make their designs happen exclusively for our customers. We handle production, fine packaging and shipping - the designer can focus deeply on the design process.
WHY 3D PRINTING AND HOW DOES IT WORK? The 3D printing technology was invented more than 30 years ago. Now, finally prices drop and quality increases.
FROM A ROUGH IDEA TO A DIGITAL BLUEPRINT 3D printing requires a digital computer-aided design file (CAD). It’s like a PDF with a third dimension.
FROM A DIGITAL BLUEPRINT TO A PHYSICAL OBJECT Files created in programs called “Rhinoceros 3D” or “AutoCAD” are the blueprint for the additive manufacturing process.
MATERIALS IN USE Sandstone, platinum, stell, brass, bronze, flexible plastics, concrete polyamide, alumide, multicolor, titanium, stainless steel, rubber-like Already in use: fine-polyamide, alumide, stainless steel, bronze, silver, gold, platinum. Development stage: ceramics, paper, wood, sandstone, concrete, multicolor and rubber-like material. AND MATERIALS TO COME Materials vary widely in terms of quality, printing speed and price competativeness. There is no single ‘3D Printing’ technology, but various methods. Combination of materials is not possible and hand finishing always necessary. There are many more materials in development.
FROM A PHYSICAL OBJECT TO A FINAL PRODUCT
HOW CAN 3D PRINTING CHANGE THE WAY JEWELRY DESIGN WORKS?
BIG BRANDS HAVE BIG ADVANTAGES Mass production abroad requires financial capital but ensures very low production costs. Specialized marketing departments create brand awareness beyond local markets.
JEWELRY DESIGNERS MUST BE MULTI-TALENTED Independent designers must be marketers and business administrators as well. Every collection requires an investment to be price-competitive.
3D PRINTING ENABLES GEOMETRIES THAT COULD NOT BE DONE BEFORE Molding processes and CNC machines cannot work with undercuts in geometries. Delicate objects and functional parts can be printed directly.
3D printing increases product diversity with more than ten thousand designs created every month. 3D printing also liberalizes the access to production resources. Regular manufacturers and brands thus lose influence. THE CREATION OF DIGITAL DESIGN IS AS COSTLY AS WRITING A BLOG
PRODUCTS ARE SOLD BEFORE THEY EVEN EXIST 3D prints can be produced on demand. Just-in-time manufacturing has great advantages like little excess and no prefinancing costs.
DIGITAL DESIGN CAN SIMPLY BE SENT VIA MAIL 3D printing drastically reduces logistic costs and makes international collaborations possible.
THE STOREHOUSE WILL BE MEASURED IN BITS NOT IN SQUARE FEET Storing digital information for 3D printers is nearly free. This enables a huge, worldwide homogenous product portfolio.
DIGITAL DESIGN CAN BE A/B-TESTED AND EVOLVED Small alterations can be made to find the local maximum of a design’s popularity. Evolutionary algorithms can be used to create multiple versions of a design automatically.
DESIGN BECOMES INTERACTIVE AND TRULY UNIQUE
WE ARE READY. AND WE WANT TO GO FURTHER. At Stilnest, we already find new Objects and Shapes every day, create worldwide Collaborations with inspriring artists. We produce on-demand, we are flexible and we can handle rapid trend cycles. But we want to go further: We want to evolve Digital Design, Interactive Design, A/B Testing of designer pieces, and ultimately find the evolutionary algorithms of design. Are you on board?
THANKS FOR YOUR INTEREST FOR MORE VISIT STILNEST.COM Photo credit: Slide 10: 3D Printed Ceramics by Ziggy Creative Colony on Flickr.com https://flic.kr/p/diWhef Slide 10: 3D Printed Wood by Creative Tools on Flickr.com https://flic.kr/p/kaaGGb Slide 14: Nina-Victoria Suess, Fotos Chris Hubner (http://chris-huebner.jimdo.com) http://www.nina-suess.com/2014/03/uptown.html Slide 15: Geschaft von Tiffany & Co. am Wiener Kohlmarkt (2009) by Gryffindor on wikipedia.com http://de.wikipedia.org/wiki/Tiffany_%26_Co.#mediaviewer/File:Tiffany_Vienna_2009.JPG Slide 16: The desk of Alicia Check of MGMT Design by AIGA/NY on flickr.com https://flic.kr/p/6F5kLY Slide 21: Storage Depot: Jaysin Trevino ‘CTA HQ7’ on Flickr.com https://flic.kr/p/b3vmFT Slide 23: 3D Graph: Dixon on Medium.com https://medium.com/@cdixon/climbing-the-wrong-hill-2f69de430f51