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Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise Presented by Jackie Lamping, Sr. Director of Growth Marketing Hiten Shah, Co-Founder and President of KISSmetrics
Growth Hacking Lessons for Startups and Enterprises AdRoll Webinar Hiten Shah email@example.com
doing business on the web FOR 12 years finding and solving marketing problems
What Marketing Felt Like
Now, There’s a Ton of Marketing Tools
What It Often Feels Like Now
Lots of Data in all the Tools You Use http://kissmetrics.com/features
You Need to Optimize All Your Marketing http://kissmetrics.com/features
Marketing is now engineered, iterated upon and requires more technical chops than ever before.
Lewis Carroll Author of Alice in Wonderland
simple rule of marketing Figure out what’s working. Do more of it.
A simple framework for choosing what to do and improve
Find pages with high traffic and high bounce rate http://google.com/analytics
Find pages with high traffic and low conversion rate http://unbounce.com
Find sources with high traffic and low conversion rate http://hubspot.com
Find ad campaigns with high impressions and low CTR http://adroll.com
Find opportunities based on user paths http://kiss.ly/kmpath
High Traffic Low Traffic High Conversions Low Conversions
A Few Growth Hacking Strategies For Any Budget!
Hunt for A/B testing opportunities Where do you have the most visitors, users, customers, emails, or notifications? (More volume means shorter test duration)
Common areas with large volume and high impact potential
Learn the why behind your data
Discover if your web pages are effective at their goal http://qualaroo.com
Use exit surveys to learn why people bounce http://qualaroo.com
Use surveys to understand why people converted http://qualaroo.com
Learn what frustrates people
Find people who don’t do things and email them email + surveymonkey
Not enough traffic? Need proof? Get videos of real users. http://peek.usertesting.com
96% of individuals leave a website before converting 49% of individuals visit a site 2 - 4 times before they actually make a purchase
Retargeting helps you easily get website visitors to… Compete their purchase Get back in the funnel Remember the brand View more content Finish setting up and more
Create lots of retargeting lists Use targeted copy for your ads Exclude specific audiences Rotate your ads weekly Align your messaging with your website Stop showing ads to people who convert Quick Retargeting Tips
Hiten Shah firstname.lastname@example.org @hnshah How can I help you?