'

Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise

Понравилась презентация – покажи это...





Слайд 0

Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise Presented by Jackie Lamping, Sr. Director of Growth Marketing Hiten Shah, Co-Founder and President of KISSmetrics


Слайд 1


Слайд 2


Слайд 3


Слайд 4


Слайд 5


Слайд 6


Слайд 7


Слайд 8


Слайд 9


Слайд 10


Слайд 11


Слайд 12


Слайд 13

Growth Hacking Lessons for Startups and Enterprises AdRoll Webinar Hiten Shah hnshah@gmail.com


Слайд 14

doing business on the web FOR 12 years finding and solving marketing problems


Слайд 15

What Marketing Felt Like


Слайд 16

Now, There’s a Ton of Marketing Tools


Слайд 17

What It Often Feels Like Now


Слайд 18

Lots of Data in all the Tools You Use http://kissmetrics.com/features


Слайд 19

You Need to Optimize All Your Marketing http://kissmetrics.com/features


Слайд 20

Marketing is now engineered, iterated upon and requires more technical chops than ever before.


Слайд 21

Lewis Carroll Author of Alice in Wonderland


Слайд 22

simple rule of marketing Figure out what’s working. Do more of it.


Слайд 23

A simple framework for choosing what to do and improve


Слайд 24

Find pages with high traffic and high bounce rate http://google.com/analytics


Слайд 25

Find pages with high traffic and low conversion rate http://unbounce.com


Слайд 26

Find sources with high traffic and low conversion rate http://hubspot.com


Слайд 27

Find ad campaigns with high impressions and low CTR http://adroll.com


Слайд 28

Find opportunities based on user paths http://kiss.ly/kmpath


Слайд 29

High Traffic Low Traffic High Conversions Low Conversions


Слайд 30

A Few Growth Hacking Strategies For Any Budget!


Слайд 31

Hunt for A/B testing opportunities Where do you have the most visitors, users, customers, emails, or notifications? (More volume means shorter test duration)


Слайд 32

Common areas with large volume and high impact potential


Слайд 33

Learn the why behind your data


Слайд 34

Discover if your web pages are effective at their goal http://qualaroo.com


Слайд 35

Use exit surveys to learn why people bounce http://qualaroo.com


Слайд 36

Use surveys to understand why people converted http://qualaroo.com


Слайд 37

Learn what frustrates people


Слайд 38

Find people who don’t do things and email them email + surveymonkey


Слайд 39

Not enough traffic? Need proof? Get videos of real users. http://peek.usertesting.com


Слайд 40

Retargeting!!!


Слайд 41


Слайд 42

96% of individuals leave a website before converting 49% of individuals visit a site 2 - 4 times before they actually make a purchase


Слайд 43

Retargeting helps you easily get website visitors to… Compete their purchase Get back in the funnel Remember the brand View more content Finish setting up and more


Слайд 44

Create lots of retargeting lists Use targeted copy for your ads Exclude specific audiences Rotate your ads weekly Align your messaging with your website Stop showing ads to people who convert Quick Retargeting Tips


Слайд 45


Слайд 46

Hiten Shah hnshah@gmail.com @hnshah How can I help you?


×

HTML:





Ссылка: