'

4

Понравилась презентация – покажи это...





Слайд 0

Things You Need To Know For Facebook Marketing In 2015 4


Слайд 1

Pranav is the Social Media Community Manager at Fusionfarm. He is currently working on numerous social media marketing campaigns for a number of locally owned Iowa businesses as well as national franchisees. PRANAV SHRESTHA Social Media Community Manager Fusionfarm


Слайд 2


Слайд 3

#1. ALGORITHM CHANGES.


Слайд 4

Facebook updates its algorithms to personalize the News Feed for each user.


Слайд 5

“Our goal with News Feed has always been to show people the things they want to see.” – Facebook https://www.facebook.com/business/news/update-to-facebook-news-feed


Слайд 6

Businesses need to adapt their strategy to these algorithm changes to avoid their posts from being penalized by Facebook.


Слайд 7

Beginning January 2015, Faceboook rolled out its latest algorithm update.


Слайд 8

No More Promotional Posts.


Слайд 9

What are promotional posts?


Слайд 10

According To Facebook, Promotional Posts Are… Posts that solely push people to buy a product or install an app. https://www.facebook.com/business/news/update-to-facebook-news-feed


Слайд 11

Posts that solely push people to buy a product or install an app. Posts that push people to enter promotions and sweepstakes with no real context. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…


Слайд 12

Posts that solely push people to buy a product or install an app. Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…


Слайд 13

Posts that solely push people to buy a product or install an app. Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…


Слайд 14

FOR EXAMPLE, SOMETHING LIKE THIS:


Слайд 15

WHAT MADE IT TOO PROMOTIONAL?


Слайд 16

ANOTHER EXAMPLE FROM FACEBOOK:


Слайд 17

WHAT MADE IT TOO PROMOTIONAL? The entire post solely pushes people to install the app. Use Facebook ads to promote the app not the organic posts.


Слайд 18

In short, stop doing this with your organic posts:


Слайд 19

This isn’t the first time Facebook has changed its algorithm to prevent people from exploiting its platform and it certainly won’t be the last.


Слайд 20

Remember Clickbait?


Слайд 21


Слайд 22

And when Facebook got overrun by memes?


Слайд 23

SET A GOAL: To read Facebook’s Business Page Best Practices and take algorithm changes into consideration for your strategy.


Слайд 24

#2 DECLINING ORGANIC REACH.


Слайд 25

Why Is The Organic Reach Declining?


Слайд 26

TWO REASONS WHY FROM FACEBOOK: #1. There’s far more content being made than there is time to absorb it. https://www.facebook.com/business/news/Organic-Reach-on-Facebook


Слайд 27

TWO REASONS WHY FROM FACEBOOK: #1. There’s far more content being made than there is time to absorb it. #2. News Feed is designed to not show all the content but rather only the content that Facebook thinks is the most relevant. https://www.facebook.com/business/news/Organic-Reach-on-Facebook


Слайд 28

Average Facebook user would see 1,500 stories in a given day. Facebook’s algorithms bring that number down to a more manageable 300. https://www.facebook.com/business/news/Organic-Reach-on-Facebook


Слайд 29

Don’t Expect To Reach 100% of Your Fans.


Слайд 30

Don’t Expect To Reach 100% of Your Fans. And that’s okay.


Слайд 31

There are over 1 Billion users on Facebook.


Слайд 32

There are over 1 Billion users on Facebook. And similarly high number of marketers.


Слайд 33

Competition is higher than ever.


Слайд 34

So, should I Boost everything?


Слайд 35

No.


Слайд 36

FACEBOOK’S NEWS FEED ALGORITHM SELECTS CONTENT: To only show relevant, high-quality content to users. To clean up News Feed spam.


Слайд 37

Organic content still has value on Facebook. But, anticipating organic reach can be unpredictable. https://www.facebook.com/business/news/Organic-Reach-on-Facebook


Слайд 38

You can now maximize organic reach by targeting interests in organic posts.


Слайд 39

Post stories that appeals to specific audience segments.


Слайд 40

Make it relevant to your audience first, business second.


Слайд 41

SET A GOAL: Don’t worry about reaching 100% of your fans. Change your content strategy to speak to the audience more and less about your business.


Слайд 42

#3 PAY TO PLAY.


Слайд 43

“There’s no such thing as free lunch.” Popular saying in Economics


Слайд 44

Competition among brands in Facebook is higher than ever.


Слайд 45

"If you build it, they will come."


Слайд 46

"If you build it, they will come." Except, not on Facebook.


Слайд 47

Now you need to advertise on Facebook, just like you have to on TV or radio.


Слайд 48

Facebook Advertising Check out our previous post to get started on http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048


Слайд 49

SET A GOAL: To allocate a separate budget just for Facebook advertising.


Слайд 50

#4 THE RISE OF VIDEO.


Слайд 51

In just one year, the number of video posts per person on Facebook has increased 75% globally and 94% in the US.  http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/


Слайд 52

Facebook has averaged more than 1 billion video views every day. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/


Слайд 53

Expect to see a rise in number of videos on your News Feed.


Слайд 54

Ok cool. So, what type of videos should I be posting on Facebook?


Слайд 55

Shorter, timely video content tends to do well in News Feed.  http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/


Слайд 56

Make it interesting from the very first frame of the video.


Слайд 57

Make it interesting from the very first frame of the video. Since the videos auto-plays silently in the News Feed. 


Слайд 58

Upload videos that are exclusive to Facebook.


Слайд 59

The videos don’t need to break your budget. Keep it simple.


Слайд 60

You can also add call to action buttons on the videos to drive engagement to your website.


Слайд 61

SET A GOAL: Add videos to your content strategy for 2015. Monitor its performance through Video Insights.


Слайд 62

GET STARTED Download our free social media plan template: http://resources.fusionfarm.com/social-media-free-template


Слайд 63

RECAP.


Слайд 64

Take Facebook’s algorithm changes into consideration for your strategy. Save your promotional messages for Facebook ads. Create and share content that speaks to your audience and their interests. Allocate a separate budget for Facebook advertising. Add videos to your content strategy for 2015. RECAP.


Слайд 65

GOT QUESTIONS? ASK US @FUSIONFARM Fusionfarm is an award-winning digital marketing and creative agency devoted to solving the problems that small and medium-sized businesses face. www.fusionfarm.com


×

HTML:





Ссылка: