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Content Marketing Essentials for Professional Conference Organisers

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Content Marketing Essentials for Professional Conference Organisers Sarah Mitchell - @globalcopywrite


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“Content marketing is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Joe Pulizzi, Content Marketing Institute


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1) Start with a documented strategy


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2) Follow your strategy


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3) Really know your audience


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Male, 65+ Wealthy British Divorced, remarried Music lover Has a royal title


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‘Everyone’ is not your target audience


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Narrow your criteria


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Zero in on smallest area


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4) Focus on the right tactics for your business


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. . . and know what works for your audience


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5) It’s not about you! Image credit: Jean-Francois Gornet at Flickr


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We host the largest conference in Australasia delivering great experiences to delegates for more than 10 years running.


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Flip the Perspective You’re part of the largest conference in Australasia receiving the benefits of a long-running event focused on the delegate experience.


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6) Predictors for Success


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Great writing


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Great design/visuals


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7) Biggest predictor for content marketing failure


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8) You’re building tangible assets


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. . . assets you can re-use, repurpose and recycle for years


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9) Measure, adjust, refine


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10) Manage Expectations


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Sarah Mitchell - @globalcopywrite Content Marketing Consultant Writer, Editor, Blogger, Podcaster, Strategy freak www.globalcopywriting.com www.lushdigital.com


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