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Content Marketing Essentials for Professional Conference Organisers Sarah Mitchell - @globalcopywrite
“Content marketing is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Joe Pulizzi, Content Marketing Institute
1) Start with a documented strategy
2) Follow your strategy
3) Really know your audience
Male, 65+ Wealthy British Divorced, remarried Music lover Has a royal title
‘Everyone’ is not your target audience
Narrow your criteria
Zero in on smallest area
4) Focus on the right tactics for your business
. . . and know what works for your audience
5) It’s not about you! Image credit: Jean-Francois Gornet at Flickr
We host the largest conference in Australasia delivering great experiences to delegates for more than 10 years running.
Flip the Perspective You’re part of the largest conference in Australasia receiving the benefits of a long-running event focused on the delegate experience.
6) Predictors for Success
7) Biggest predictor for content marketing failure
8) You’re building tangible assets
. . . assets you can re-use, repurpose and recycle for years
9) Measure, adjust, refine
10) Manage Expectations
Sarah Mitchell - @globalcopywrite Content Marketing Consultant Writer, Editor, Blogger, Podcaster, Strategy freak www.globalcopywriting.com www.lushdigital.com