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CES 2015: 50+ Highlights for Marketers

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CES 2015: 50+ Highlights for Marketers Why keep this to yourself?


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Introduction


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CES 2015 will blow your freaking mind Here are highlights from the Consumer Electronics Show (CES) that are particularly interesting for marketers. But given that marketers are people too (shocking, right?), a handful of these updates are about some of the most impactful technologies and trends. And a few of the big tech updates during CES weren’t released here but tie into these themes, so don’t knock us on such technicalities. We get it. We’ve got sources on all our slides for you to explore and learn more, except for a handful of photos that came from our team. What were your favorite CES highlights? Send them our way to @MRY. See you at #ces2016! David Berkowitz CMO, MRY David.Berkowitz@mry.com @dberkowitz


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Nearly 10% of internet users already own smartwatches More: https://plus.google.com/+GlobalWebIndexNet/posts/7bbmhYbnQ8L


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What other show can serve up every single tech buzzword in a single room?


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NYT: “The unofficial theme seemed to be: Put a sensor in it.” More: http://bits.blogs.nytimes.com//2015/01/05/from-the-start-sensors-rule-at-ces/?_r=0


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Yet do we really need sensors in everything? More: https://twitter.com/dberkowitz/status/552251461858365440


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We do need to keep people, not tech, at the center of CES More: https://twitter.com/Starcom_USA/status/553240170355785728


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Brands Get in the Act


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The Future of CES belongs to marketers “CES, at its core, isn't a show about electronics. It's a show about time.” - David Berkowitz in Ad Age More: http://adage.com/article/digitalnext/future-ces-belongs-marketers/296457/


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It’s the CES of Things “Obviously the Internet of Things is here: brands understand that every product a consumer interacts with is going to be connected to data. Everything is going to have sensors, and everything is going to be connected to the Internet.” - MRY CEO Matt Britton in Adweek More: http://www.adweek.com/sponsored-technology-trends-breaking-through-ces


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Why do brands show up? To chill with Shaq (and also scout the show floor) More: http://adage.com/article/consumer-electronics-show/visa-s-digital-brand-chief-hanging-shaq-ces/296477/


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UA Record, Under Armour’s social network, connects fitness lovers with friends, plus stars like Gisele More: http://www.fool.com/investing/general/2015/01/07/under-armour-incs-new-app-wants-to-put-your-fitnes.aspx


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Photo / Video


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A staple of CES: TVs keep getting prettier in terms of picture quality and hardware design More: http://bits.blogs.nytimes.com/2015/01/05/tvs-get-their-moment-at-international-ces/?


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If only we could keep up with our screens… More: https://twitter.com/dberkowitz/status/552936173333528576


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Not sure value of curved screens? Samsung says they help eye strain


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Curved screens apparently also increase your performance at Gangnam Style dance-offs


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See all the great 3D TVs we found at CES! (Better luck next year, 3D; 4K remained in, but 3D was MIA)


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Brush that lint off your backside as 3D imagery catches on More: http://nikon360project.com/?dash=D74CF2E0


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Selfie sticks are everywhere. They’re especially fun for photobombing stick users’ videos More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/


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Selfie Stick joins Xerox, Kleenex, and Jell-o in push to ensure its grand brand isn’t genericized


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The Belfie Stick got more buzz than some of the keynotes, and has one of the best logos ever More: http://www.businessinsider.com/belfie-stick-2015-1


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Wearables


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The Year of the Smartwatch “From push notifications to unique, hyperlocalized deals and special event promotions, smart watch technology may mean better targeting, providing marketers with the necessary contextual cues to ensure relevant messaging.” - Allyssa Kaiser on MRY’s blog More: http://blog.mry.com/2015/01/05/2015-the-year-of-the-smart-watch/


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Withings announces $150 version of its fashionable, long-lasting battery smartwatch More: http://venturebeat.com/2015/01/04/withings-rolls-out-150-version-of-its-handsome-activite-health-watch/


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Misfit partners with Swarovski to for health trackers you’ll never hide under a shirt More: http://mashable.com/2015/01/05/misfit-swarovski-shine-fitness-trackers/?utm_cid=mash-com-Tw-main-link


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No, this patch won’t help babies quit smoking, but it will constantly relay their temperature More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/


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Could sensors such as Valedo’s that come with training programs lessen need for costly surgery? More: http://techcrunch.com/2015/01/04/the-valedo-helps-you-train-back-pain-away/


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Belty’s auto-adjusting belt may not make it, but adaptable wearables could be huge opportunity More: http://www.cnbc.com/id/102310127#.


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FWIW the Volt Buckle is the coolest belt ever, but its crowdfunding campaigns have flopped More: http://voltbuckle.com/


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Sony’s SmartEyeglass attaches to existing glasses More: http://www.engadget.com/2015/01/06/sony-smartglasses-attach/


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Google Cardboad’s makeshift VR sells 500K units, hints at way to bring VR to mass market More: https://www.google.com/get/cardboard/


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Lowe’s Holoroom adds augmented reality now, virtual reality later to plan dream homes More: http://gizmodo.com/lowes-is-putting-kinda-sorta-holodecks-in-its-stores-1589515013


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Brain scanning continues to push CES frontiers, such as Muse’s brain trainer More: http://www.choosemuse.com/muse-improved-ces-2015/


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Connected Devices


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Qualcomm’s booth asks a huge question; proprietary silos could hurt growth of internet of things


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Misfit launches a smart bulb that works with its sleep trackers – but will people pay $50 per bulb? More: http://www.engadget.com/2015/01/06/misfit-bolt-smart-bulb/


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Parrot’s Flower Power automates water plants and turns plant care into a mobile experience More: http://www.parrot.com/usa/products/flower-power/


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Voice activation gains traction across automakers, smartwatches, and home devices like Cubic More: https://www.indiegogo.com/projects/cubic-your-personal-ai-with-personality--2


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“We were promised flying cars; we got washing machines instead” #truth More: http://techcrunch.com/2015/01/05/tales-of-ces-we-were-promised-flying-cars-we-got-washing-machines-instead/?ncid=tcdaily


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Mirrors of future will track how well your products work, sell you new ones More: http://motherboard.vice.com/read/the-mirrors-of-the-future-will-point-out-all-your-flaws-to-sell-you-products


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How long before smart toothbrushes like Kolibree improve the world’s dental hygiene? More: http://venturebeat.com/2015/01/07/kolibree-gamifies-its-smart-electric-toothbrush-video/


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SCiO pocket scanner identifies meds and determines food calories More: http://www.entrepreneur.com/article/241632


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Fun & Games


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Adidas packs sensors into soccer ball to track and display performance data More: http://www.adidas.com/us/micoach-smart-ball/G83963_720.html


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How to win all the geek press: Sixsense releases motion-controlled virtual reality light saber More: http://www.theverge.com/2015/1/8/7511273/ces-2015-star-wars-virtual-reality-sixense-stem


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WowWee’s ever smarter robots can interact differently based on programmable moods More: http://www.wowwee.com/


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Best use for a robot at CES? Winning beer pong More: https://www.yahoo.com/tech/s/robotic-arm-plays-beer-pong-with-impressive-accuracy-195136470.html


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Transportation


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Audi’s A7 self-drives 500 miles to Vegas. Will it soon be safe to watch Jimmy Fallon while driving? More: http://www.wired.com/2015/01/rode-500-miles-self-driving-car-saw-future-boring/


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Ford Smart Mobility aims to improve the world through innovation More: https://twitter.com/dberkowitz/status/552931313708040192


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Gesture control big at CES and now permeating automobiles, such as in Volkswagen concept More: http://blog.caranddriver.com/volkswagen-goes-all-star-wars-on-a-golf-r-interior-for-rad-gesture-control-ces-concept/


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Gogoro scooters backed by $150MM. The next Tesla or the next Tucker? More: http://techcrunch.com/2015/01/05/after-raising-150-million-in-stealth-mode-what-the-heck-is-gogoro/


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If people don’t go for electric scooters, maybe smart roller skates will do the trick More: http://www.wired.com/2015/01/ces-gallery-day-2/?mbid=social_fb#slide-id-1694437


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Drones


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It’s a bird, a plane… an Amazon Drone. This Prime Air test flight shows drones’ commercial potential. More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/


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Market leader DJI releases $3K Inspire 1 for serious drone filmographers More: http://venturebeat.com/2015/01/04/djis-2800-camera-drone-was-a-hit-at-ces-unveiled/


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What’s cooler than drones? Self-aware drones More: http://techcrunch.com/2015/01/06/with-skyspecs-guardians-the-drones-have-become-self-aware/


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Holy mother of buzz: Nixie debuts a wearable selfie drone prototype More: http://makezine.com/2015/01/07/nixie-the-wearable-selfie-drone-delights-crowd-at-ces-2015/


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3D Printing


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Makerbot adds touches of of wood, metal, and stone to 3D printing More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5


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Brands partner with printers: Makerbot shows off its Martha Stewart line More: http://www.ibtimes.com/ces-2015-makerbot-martha-stewart-user-designs-take-center-stage-1775450


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3D scanners such as Fuel 3D increase potential of 3D printing, make it more accessible More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5


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How to get 3D printing mainstream? Hershey’s partners on printing chocolate More: http://blogs.wsj.com/digits/2015/01/06/now-you-can-print-chocolate/?mod=e2tw


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Wrapping Up


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In the future, we will control race cars with our minds, and look kind of like this (be afraid… be very afraid)


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Planning for CES 2035: Toshiba’s Android robot may steal your job (for now, steals job of booth babes) More: http://mashable.com/2015/01/06/toshiba-robot-weird/


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More great links about CES CES Innovation Awards (Consumer Electronics Association) These Smart-Home Products are Actually Smart to Buy (BloombergBusinessweek) Dylan’s Desk: The Best of CES, from Selfie Sticks to Smoke Alarms (VentureBeat) CES 2015: The Coolest Tech You Have to See (USA Today) Your Future Kitchen Knows When Food is Spoiling, Tells You What to Make for Dinner (Mashable) What CMOs are Talking about at CES: Four Major Trends (Bob Lord column in Ad Age) CES: Everything Old is New Again (a history lesson from NY Times) This is the Unofficial Brothel of CES (not totally safe for work, but it is a great case study in community management in a heavily regulated industry, courtesy of Nellie Bowles at re/code) CES 2015: Cutting Through the Hype, Part 1 and Part 2 (Future Foundation) CES 2015: Connected Devices That Help Us See More Effectively (Frank Durrell of Starcom MediaVest Group in M&M Global) 6 Things I Learned from Riding in a Google Self-Driving Car (The Oatmeal)


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See what else we’ve said about CES 2015 The Future of CES Belongs to Marketers (David Berkowitz column in Ad Age) Live Blog: The CES Panel on Video Advertising (Danny Sullivan coverage of Berkowitz’s panel in Marketing Land) CES is Shaping up to be the Next Cannes (Adweek quotes Berkowitz) The Technology and Trends Breaking Through CES This Year (CEO Matt Britton featured in Adweek video) A Second CES for Marketers Rises from the Shadows (Berkowitz writes about Shadow CES for LinkedIn) Features on MRY’s blog: 2015: The Year of the Smartwatch? The Future of Automobiles is Now at CES Cyber Security in a Connected World Hospitality in 2015 and Beyond


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Keep in touch Follow us: @MRY LinkedIn (and we’re hiring!) blog.mry.com -David Berkowitz, CMO David.Berkowitz@mry.com Liked it? Share it!


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