CES 2015: 50+ Highlights for Marketers

Понравилась презентация – покажи это...

Слайд 0

CES 2015: 50+ Highlights for Marketers Why keep this to yourself?

Слайд 1


Слайд 2

CES 2015 will blow your freaking mind Here are highlights from the Consumer Electronics Show (CES) that are particularly interesting for marketers. But given that marketers are people too (shocking, right?), a handful of these updates are about some of the most impactful technologies and trends. And a few of the big tech updates during CES weren’t released here but tie into these themes, so don’t knock us on such technicalities. We get it. We’ve got sources on all our slides for you to explore and learn more, except for a handful of photos that came from our team. What were your favorite CES highlights? Send them our way to @MRY. See you at #ces2016! David Berkowitz CMO, MRY David.Berkowitz@mry.com @dberkowitz

Слайд 3

Nearly 10% of internet users already own smartwatches More: https://plus.google.com/+GlobalWebIndexNet/posts/7bbmhYbnQ8L

Слайд 4

What other show can serve up every single tech buzzword in a single room?

Слайд 5

NYT: “The unofficial theme seemed to be: Put a sensor in it.” More: http://bits.blogs.nytimes.com//2015/01/05/from-the-start-sensors-rule-at-ces/?_r=0

Слайд 6

Yet do we really need sensors in everything? More: https://twitter.com/dberkowitz/status/552251461858365440

Слайд 7

We do need to keep people, not tech, at the center of CES More: https://twitter.com/Starcom_USA/status/553240170355785728

Слайд 8

Brands Get in the Act

Слайд 9

The Future of CES belongs to marketers “CES, at its core, isn't a show about electronics. It's a show about time.” - David Berkowitz in Ad Age More: http://adage.com/article/digitalnext/future-ces-belongs-marketers/296457/

Слайд 10

It’s the CES of Things “Obviously the Internet of Things is here: brands understand that every product a consumer interacts with is going to be connected to data. Everything is going to have sensors, and everything is going to be connected to the Internet.” - MRY CEO Matt Britton in Adweek More: http://www.adweek.com/sponsored-technology-trends-breaking-through-ces

Слайд 11

Why do brands show up? To chill with Shaq (and also scout the show floor) More: http://adage.com/article/consumer-electronics-show/visa-s-digital-brand-chief-hanging-shaq-ces/296477/

Слайд 12

UA Record, Under Armour’s social network, connects fitness lovers with friends, plus stars like Gisele More: http://www.fool.com/investing/general/2015/01/07/under-armour-incs-new-app-wants-to-put-your-fitnes.aspx

Слайд 13

Photo / Video

Слайд 14

A staple of CES: TVs keep getting prettier in terms of picture quality and hardware design More: http://bits.blogs.nytimes.com/2015/01/05/tvs-get-their-moment-at-international-ces/?

Слайд 15

If only we could keep up with our screens… More: https://twitter.com/dberkowitz/status/552936173333528576

Слайд 16

Not sure value of curved screens? Samsung says they help eye strain

Слайд 17

Curved screens apparently also increase your performance at Gangnam Style dance-offs

Слайд 18

See all the great 3D TVs we found at CES! (Better luck next year, 3D; 4K remained in, but 3D was MIA)

Слайд 19

Brush that lint off your backside as 3D imagery catches on More: http://nikon360project.com/?dash=D74CF2E0

Слайд 20

Selfie sticks are everywhere. They’re especially fun for photobombing stick users’ videos More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/

Слайд 21

Selfie Stick joins Xerox, Kleenex, and Jell-o in push to ensure its grand brand isn’t genericized

Слайд 22

The Belfie Stick got more buzz than some of the keynotes, and has one of the best logos ever More: http://www.businessinsider.com/belfie-stick-2015-1

Слайд 23


Слайд 24

The Year of the Smartwatch “From push notifications to unique, hyperlocalized deals and special event promotions, smart watch technology may mean better targeting, providing marketers with the necessary contextual cues to ensure relevant messaging.” - Allyssa Kaiser on MRY’s blog More: http://blog.mry.com/2015/01/05/2015-the-year-of-the-smart-watch/

Слайд 25

Withings announces $150 version of its fashionable, long-lasting battery smartwatch More: http://venturebeat.com/2015/01/04/withings-rolls-out-150-version-of-its-handsome-activite-health-watch/

Слайд 26

Misfit partners with Swarovski to for health trackers you’ll never hide under a shirt More: http://mashable.com/2015/01/05/misfit-swarovski-shine-fitness-trackers/?utm_cid=mash-com-Tw-main-link

Слайд 27

No, this patch won’t help babies quit smoking, but it will constantly relay their temperature More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/

Слайд 28

Could sensors such as Valedo’s that come with training programs lessen need for costly surgery? More: http://techcrunch.com/2015/01/04/the-valedo-helps-you-train-back-pain-away/

Слайд 29

Belty’s auto-adjusting belt may not make it, but adaptable wearables could be huge opportunity More: http://www.cnbc.com/id/102310127#.

Слайд 30

FWIW the Volt Buckle is the coolest belt ever, but its crowdfunding campaigns have flopped More: http://voltbuckle.com/

Слайд 31

Sony’s SmartEyeglass attaches to existing glasses More: http://www.engadget.com/2015/01/06/sony-smartglasses-attach/

Слайд 32

Google Cardboad’s makeshift VR sells 500K units, hints at way to bring VR to mass market More: https://www.google.com/get/cardboard/

Слайд 33

Lowe’s Holoroom adds augmented reality now, virtual reality later to plan dream homes More: http://gizmodo.com/lowes-is-putting-kinda-sorta-holodecks-in-its-stores-1589515013

Слайд 34

Brain scanning continues to push CES frontiers, such as Muse’s brain trainer More: http://www.choosemuse.com/muse-improved-ces-2015/

Слайд 35

Connected Devices

Слайд 36

Qualcomm’s booth asks a huge question; proprietary silos could hurt growth of internet of things

Слайд 37

Misfit launches a smart bulb that works with its sleep trackers – but will people pay $50 per bulb? More: http://www.engadget.com/2015/01/06/misfit-bolt-smart-bulb/

Слайд 38

Parrot’s Flower Power automates water plants and turns plant care into a mobile experience More: http://www.parrot.com/usa/products/flower-power/

Слайд 39

Voice activation gains traction across automakers, smartwatches, and home devices like Cubic More: https://www.indiegogo.com/projects/cubic-your-personal-ai-with-personality--2

Слайд 40

“We were promised flying cars; we got washing machines instead” #truth More: http://techcrunch.com/2015/01/05/tales-of-ces-we-were-promised-flying-cars-we-got-washing-machines-instead/?ncid=tcdaily

Слайд 41

Mirrors of future will track how well your products work, sell you new ones More: http://motherboard.vice.com/read/the-mirrors-of-the-future-will-point-out-all-your-flaws-to-sell-you-products

Слайд 42

How long before smart toothbrushes like Kolibree improve the world’s dental hygiene? More: http://venturebeat.com/2015/01/07/kolibree-gamifies-its-smart-electric-toothbrush-video/

Слайд 43

SCiO pocket scanner identifies meds and determines food calories More: http://www.entrepreneur.com/article/241632

Слайд 44

Fun & Games

Слайд 45

Adidas packs sensors into soccer ball to track and display performance data More: http://www.adidas.com/us/micoach-smart-ball/G83963_720.html

Слайд 46

How to win all the geek press: Sixsense releases motion-controlled virtual reality light saber More: http://www.theverge.com/2015/1/8/7511273/ces-2015-star-wars-virtual-reality-sixense-stem

Слайд 47

WowWee’s ever smarter robots can interact differently based on programmable moods More: http://www.wowwee.com/

Слайд 48

Best use for a robot at CES? Winning beer pong More: https://www.yahoo.com/tech/s/robotic-arm-plays-beer-pong-with-impressive-accuracy-195136470.html

Слайд 49


Слайд 50

Audi’s A7 self-drives 500 miles to Vegas. Will it soon be safe to watch Jimmy Fallon while driving? More: http://www.wired.com/2015/01/rode-500-miles-self-driving-car-saw-future-boring/

Слайд 51

Ford Smart Mobility aims to improve the world through innovation More: https://twitter.com/dberkowitz/status/552931313708040192

Слайд 52

Gesture control big at CES and now permeating automobiles, such as in Volkswagen concept More: http://blog.caranddriver.com/volkswagen-goes-all-star-wars-on-a-golf-r-interior-for-rad-gesture-control-ces-concept/

Слайд 53

Gogoro scooters backed by $150MM. The next Tesla or the next Tucker? More: http://techcrunch.com/2015/01/05/after-raising-150-million-in-stealth-mode-what-the-heck-is-gogoro/

Слайд 54

If people don’t go for electric scooters, maybe smart roller skates will do the trick More: http://www.wired.com/2015/01/ces-gallery-day-2/?mbid=social_fb#slide-id-1694437

Слайд 55


Слайд 56

It’s a bird, a plane… an Amazon Drone. This Prime Air test flight shows drones’ commercial potential. More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/

Слайд 57

Market leader DJI releases $3K Inspire 1 for serious drone filmographers More: http://venturebeat.com/2015/01/04/djis-2800-camera-drone-was-a-hit-at-ces-unveiled/

Слайд 58

What’s cooler than drones? Self-aware drones More: http://techcrunch.com/2015/01/06/with-skyspecs-guardians-the-drones-have-become-self-aware/

Слайд 59

Holy mother of buzz: Nixie debuts a wearable selfie drone prototype More: http://makezine.com/2015/01/07/nixie-the-wearable-selfie-drone-delights-crowd-at-ces-2015/

Слайд 60

3D Printing

Слайд 61

Makerbot adds touches of of wood, metal, and stone to 3D printing More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5

Слайд 62

Brands partner with printers: Makerbot shows off its Martha Stewart line More: http://www.ibtimes.com/ces-2015-makerbot-martha-stewart-user-designs-take-center-stage-1775450

Слайд 63

3D scanners such as Fuel 3D increase potential of 3D printing, make it more accessible More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5

Слайд 64

How to get 3D printing mainstream? Hershey’s partners on printing chocolate More: http://blogs.wsj.com/digits/2015/01/06/now-you-can-print-chocolate/?mod=e2tw

Слайд 65

Wrapping Up

Слайд 66

In the future, we will control race cars with our minds, and look kind of like this (be afraid… be very afraid)

Слайд 67

Planning for CES 2035: Toshiba’s Android robot may steal your job (for now, steals job of booth babes) More: http://mashable.com/2015/01/06/toshiba-robot-weird/

Слайд 68

More great links about CES CES Innovation Awards (Consumer Electronics Association) These Smart-Home Products are Actually Smart to Buy (BloombergBusinessweek) Dylan’s Desk: The Best of CES, from Selfie Sticks to Smoke Alarms (VentureBeat) CES 2015: The Coolest Tech You Have to See (USA Today) Your Future Kitchen Knows When Food is Spoiling, Tells You What to Make for Dinner (Mashable) What CMOs are Talking about at CES: Four Major Trends (Bob Lord column in Ad Age) CES: Everything Old is New Again (a history lesson from NY Times) This is the Unofficial Brothel of CES (not totally safe for work, but it is a great case study in community management in a heavily regulated industry, courtesy of Nellie Bowles at re/code) CES 2015: Cutting Through the Hype, Part 1 and Part 2 (Future Foundation) CES 2015: Connected Devices That Help Us See More Effectively (Frank Durrell of Starcom MediaVest Group in M&M Global) 6 Things I Learned from Riding in a Google Self-Driving Car (The Oatmeal)

Слайд 69

See what else we’ve said about CES 2015 The Future of CES Belongs to Marketers (David Berkowitz column in Ad Age) Live Blog: The CES Panel on Video Advertising (Danny Sullivan coverage of Berkowitz’s panel in Marketing Land) CES is Shaping up to be the Next Cannes (Adweek quotes Berkowitz) The Technology and Trends Breaking Through CES This Year (CEO Matt Britton featured in Adweek video) A Second CES for Marketers Rises from the Shadows (Berkowitz writes about Shadow CES for LinkedIn) Features on MRY’s blog: 2015: The Year of the Smartwatch? The Future of Automobiles is Now at CES Cyber Security in a Connected World Hospitality in 2015 and Beyond

Слайд 70

Keep in touch Follow us: @MRY LinkedIn (and we’re hiring!) blog.mry.com -David Berkowitz, CMO David.Berkowitz@mry.com Liked it? Share it!