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How to Dramatically Increase Client Retention with Clayton Wood Marketing Director
Transform and attract long term clients that stay with you for years. Get over the “new client” hump with this proven formula for new client timelines.
Clayton Wood Marketing Director, SEOReseller.com linkedin.com/in/claytonwwood
Properly Assess the Site
Recommend the Right Product Content UX Branding PR Accessibility & Speed KW Targeting Competition Much More
Determine which will have an ROI
Invest in areas that will have the most immediate impact on site performance.
With Keywords transactional
No On Page, No Rankings act like it’s a deal breaker
With a Timeline
Address potential issues before they arise, like fulfillment staff, ranking expectations or wrong keywords
Know what else to recommend E-mail marketing pairs with lead gen products PPC pairs well with online conversion sites Social pairs well with social industries (fashion, travel, news, personal)
New Client Touch Points
Month 1 Schedule Show huge value in the on page (the report is worth way more than you’re selling it for) Watch for increases after OPR implementation
Month 2 Check Up Review all traffic increases whenever they happen (send an email)
Monthly Check Up Meet with them physically (build rapport the entire time) Seed future projects (email marketing, social media or design) Show them beating their competition
Take every opportunity to help the client appreciate positive improvement
Long-Term Retention Know your customers’ business Is he getting leads? (if not, upsell) Every 6 months revamps the keyword Sell supplementary products (things that make them go wow)