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21 Essential Strategies for Growing Your Business

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21 Essential Strategies for Growing Your Business (With Inbound Marketing)


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INTRODUCTION Inbound marketing better positions your company to get found by your customers by developing an online presence that speaks to them and their specific needs.


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INTRODUCTION Here are the four actions of inbound marketing: Attract Visitors Convert Leads Close Customers Delight Fans STEP STEP STEP STEP 1 2 3 4


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INTRODUCTION Now I want to show you 21 ESSENTIAL Inbound Marketing strategies that you can use RIGHT NOW to grow your business.


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ATTRAC T VISIT OR S T 1 Create Value with Blogging Businesses that blog receive 77% more traffic and 97% more links to their site than those that do not. That’s because blogging creates value and credibility that attracts your ideal audience.


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ATTRAC T VISIT OR S 2 Use Social Media to Drive Traffic There are 2.03 billion people who have active social accounts who are online 2-3 hours per day! This gives businesses an incredible new channel to drive traffic and find new customers.


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ATTRAC T VISIT OR S 3 Use SEO to Get Found Online 93% of online experiences begin with a search engine. When you properly optimize your site and content for search engines, you’ll increase your rankings and get more traffic.


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ATTRAC T VISIT OR S 4 Leverage Other People’s Audiences #SUNGLASSES On average, businesses see a 6-to-1 return when they can find and engage people who already have the audience they want, … then leverage that audience to build their own.


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ATTRAC T VISIT OR S 5 Create Retargeting & PPC Online Ads Visitors who are retargeted with display ads are 70% more likely to convert on your website. Plus, retargeting ads you can lead to a 1046% increase in brand searches.


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FREE Toolbox on DOUBLING Leads & Sales… in 2016! CLICK HERE TO OPEN TOOLBOX Open Your Toolbox To Unlock 6 Exclusive Resources…


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CO N VE RT L EAD S 6 Direct Traffic with Calls-To-Action T 70% of businesses don’t have any notable calls-toaction on their homepage. This makes it almost impossible to convert traffic into leads. Use callto-actions to point visitors where you want them to go. CL I CK H E R E


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CO N VE RT L EAD S 7 Create Value with Content Offers Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less.


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CO N VE RT L EAD S 8 Convert Visitors w/ Landing Pages 56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.


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CO N VE RT L EAD S 9 Use Forms to Boost Conversions Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more! T SI GN UP H E R E !


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CO N VE RT L EAD S 10 Use Social Proof to Create Credibility Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts.


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FREE Toolbox on DOUBLING Leads & Sales… in 2016! CLICK HERE TO OPEN TOOLBOX Open Your Toolbox To Unlock 6 Exclusive Resources…


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C LO SE CUS T OM ER S 11 Use a CRM Tool to Track Leads A customer relationship management (CRM) tool can increase revenue by 41% per sales person when used to track and nurture leads.


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C LO SE CUS T OM ER S 12 HAP PY H OU R S PEC I AL S : ) Send Emails to Close More Sales Email marketing is Happy Hour consistently voted the most effective marketing channel. In fact, every $1 spent on email marketing has an average return of $44.25!


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C LO SE CUS T OM ER S 13 TIMELI NE Set Up Marketing Automations Businesses that can successfully automate their lead nurturing 1/ 3 2 /3 3 /3 process with targeted messages, see a 10% or greater increase in revenue in just 6-9 months.


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C LO SE CUS T OM ER S 14 Create Sales Focused Content 61% of people say they are more likely to buy from a company that delivers content. By creating product videos, spec sheets, FAQs etc. you’ll make it easier for customers to make a purchasing decision.


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C LO SE CUS T OM ER S 15 Use Analytics to Find Top Channels More than 50% of businesses find it difficult to attribute marketing activity directly to revenue results. Analytic tools allow you to analyze your marketing so you can make adjustments to improve ROI.


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FREE Toolbox on DOUBLING Leads & Sales… in 2016! CLICK HERE TO OPEN TOOLBOX Open Your Toolbox To Unlock 6 Exclusive Resources…


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D EL I G H T FA N S 16 CUS TO MER S UPP O RT Have Awesome Customer Support 65% of people say they’ve cut ties with a brand over a single poor customer service experience! That’s why creating a stellar customer support system from day one is crucial.


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D EL I G H T FA N S 17 Create Communities on Social Media #SUPERHERO SONLY 53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you’ll create lifelong customers and fans. Load More


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D EL I G H T FA N S 18 CUSTOMERS ONLY Reward Loyal Customers It costs 5 times more to get new customers than it does to keep existing ones. Which is why it’s crucial that ? you reward your loyal ? customers to keep them coming back for more. ? ?


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D EL I G H T FA N S 19 Personalizations Drive Engagement Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want. HI B R I A N , WE L C O M E B A C K! RELATED T O IT EMS YOU’ VE VI EW ED


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D EL I G H T FA N S 20 Use Survey & Feedback Tools It takes 12 positive T 1 customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience. 2


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D EL I G H T FA N S 21 Collect Reviews & Testimonials Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people.


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CONCLUSION Inbound marketing covers every stage of the buying process from stranger to brand advocate.


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CONCLUSION It empowers business to attract, convert, close and delight customers by being in the right place, at the right time.


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CONCLUSION When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world.


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CONCLUSION Thanks for reading! :) Brian Downard Co-Founder, ELIV8


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FREE Toolbox on DOUBLING Leads & Sales… in 2016! CLICK HERE TO OPEN TOOLBOX Open Your Toolbox To Unlock 6 Exclusive Resources…


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