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15 Lead & Customer Acquisition Hacks

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15 LEAD & CUSTOMER ACQUISITON HACKS


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HACK #1 Create an irresistible offer you can give to website visitors for FREE in exchange for their contact information.


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HACK #2 Increase opt-in rates by using simple, short forms that reduce the number of steps it takes for a person to opt-in.


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HACK #3 Explainer videos can increase conversions by catering to your visitors’ short attention spans with visual learning.


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HACK #4 Make sure your contact information is easy to find and easy to understand so people can get in touch with you fast.


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HACK #5 Use simple design and remove distractions from your page that might confuse or misdirect visitors from opting-in.


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HACK #6 Use Twitter lead cards and Facebook subscribe ads to skip over your landing page and collect leads with one click.


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HACK #7 Use benefit-rich, action oriented copy that encourages people to take action and opt-in.


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HACK #8 Directly address your prospects objections by including specific answers to questions they might have.


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Want access to the BONUS Toolbox? DOUBLE LEADS & SALES (With the traffic you already have) ▸ 8 bonus lead and customer acquisition hacks ▸ Infographic: How-to build an automated marketing funnel ▸ 4 funnel conversion checklists OPEN TOOLBOX NOW OPEN TOOLBOX NOW


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HACK #9 When possible, use scarcity tactics and time-bound offers to incentivize people to take action right away.


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HACK #10 Use an exit pop-up with a lead magnet (Hack #1) to convert people who are about to leave your website.


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HACK #11 A/B test different versions of your site to discover the best performing versions to increase conversions.


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HACK #12 Use “content upgrades” to offer exclusive, lead magnets on your high-traffic blog posts in exchange for visitor emails.


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HACK #13 With over 50% of all internet traffic coming from mobile devices, your website needs to be optimized for them.


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HACK #14 Use testimonials and case studies to build credibility by proving that your product/service delivers results.


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HACK #15 Get prospects into a “before and after” state of mind to create a knowledge gap that they will want to fill.


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ADVANCED BONUS HACK #1 Use a tool like Opt-In Monster to display offers based on traffic source (ex: Facebook, Google, YouTube, etc.)


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ADVANCED BONUS HACK #2 Remind people who didn’t convert on your site with retargeting ads to bring them back to opt-in forms.


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Want access to the BONUS Toolbox? DOUBLE LEADS & SALES (With the traffic you already have) ▸ 8 bonus lead and customer acquisition hacks ▸ Infographic: How-to build an automated marketing funnel ▸ 4 funnel conversion checklists OPEN TOOLBOX NOW OPEN TOOLBOX NOW


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