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Unlearn + Reimagine + Innovate + Evolve

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1 Unlearn + Reimagine + Innovate + Evolve


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2 We’re Barkley


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3 We’re Barkley


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4 FutureCast 2015 All Rights Reserved 350 Employee Owners


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5 Copyright© 2014 by FutureCast. All rights reserved. FutureCast 2015 All Rights Reserved


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6 People started talking about us FutureCast 2015 All Rights Reserved


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7


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8 MILLENNIALS BY THE NUMBERS FutureCast 2015 All Rights Reserved


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Millennial Milestones Source: Family Room LLC FutureCast 2015 All Rights Reserved


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Maslow Hierarchy of needs 10 Copyright© 2014 by FutureCast. All rights reserved. FutureCast 2015 All Rights Reserved


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…for millennials 11 Copyright© 2014 by FutureCast. All rights reserved. FutureCast 2015 All Rights Reserved


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the MILLENNIAL Mindset™ is more than a demographic


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FutureCast 2015 All Rights Reserved FUNCTIONAL + EMOTIONAL & PARTICIPATIVE BENEFITS Total Cost BRAND VALUE = ? new brand value equation


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The path to purchase is no longer a linear model 14 FutureCast 2015 All Rights Reserved


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15 millennial Brand Love


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16 Copyright© 2014 by FutureCast. All rights reserved. Uniqueness meaningfulness Authenticity innovation


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Millennial love Truth #1 Don’t tell me you’re the best, I’ll decide that for myself


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18 Copyright© 2014 by FutureCast. All rights reserved. MARKING THE END OF THE PASSIVE CONSUMER


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19 Raised in a paradox of choice


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Millennial love Truth #2 We look for brands that provide experiences and adventure


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21 Copyright© 2014 by FutureCast. All rights reserved. FutureCast 2015 All Rights Reserved


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22 FutureCast 2015 All Rights Reserved


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FutureCast 2015 All Rights Reserved ? 2010 Situation Analysis


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FutureCast 2015 All Rights Reserved


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FutureCast 2015 All Rights Reserved ? Who is your most important client?


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FutureCast 2015 All Rights Reserved Marketing to Millennials..


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28 Copyright© 2014 by FutureCast. All rights reserved. FutureCast 2015 All Rights Reserved Pieces of content on millennial trends and insights over 700


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FutureCast 2015 All Rights Reserved


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FutureCast 2015 All Rights Reserved


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Increased Conversion Reduced pitch Length Some bypass reviews Significant incremental revenue RESULTS


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THANK YOU Jeff Fromm JFromm@thefuturecast.com millennialmarketing.com


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