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The Top 16 Video Marketing Statistics for 2016

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Video Marketing Stats Even punnier with 24% more cat video puns! for


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Social video generates 1200% more shares than text and images combined. - Brightcove Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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Companies using video enjoy 41% MORE web traffic from search than non-users. - Aberdeen 41%? You cat to be kitten me? Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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62% of consumers NEGATIVE are more likely to have a perception of a brand that published a poor quality video. - Brightcove Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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Video on a landing page can increase conversions by 80% or more. - Visually Homepage videos increase conversions by 20% or more. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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Businesses using video grow company revenue ter fas % 49 year-over-year than organizations without video. - Aberdeen Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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Native video uploads to Facebook have 10xreach higher compared to shared YouTube links. Wow! That’s meow-nificent! - Social Bakers Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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70% Adélie Studios of marketers claim video produces more conversions than any other content. - Vidyard Copyright © 2016 | All Rights Reserved adeliestudios.com


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Video drives a 157% INCREASE in organic traffic from search engines. - Brightcove 62% of Google searches include video. - MarketingLand Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t. - Aberdeen Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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YouTube is 11.3 X BIGGER than Facebook in terms of hours viewed, both on the web, and in-app. - VentureBeat Adélie Studios Copyright © 2016 | All Rights Reserved Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook. adeliestudios.com


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%r s 0 itte 9 Tw view of eo happen on a mobile device. d vi - Twitter Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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74% 60% paws-itively prefer to watch a video over reading a newsletter of millennials find video helpful when comparison shopping. - Animoto Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. - Adobe Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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Mobile makes up more than HALF The number of hours people spent watching YouTube videos on mobile is up 100% year over year. of global watch time on – YouTube Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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“How to” searches on YouTube are up 70% Adélie Studios year over year. - Google Copyright © 2016 | All Rights Reserved adeliestudios.com


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4X Why shouldn’t this be mew? as many consumers would rather watch a video about a product than read about it. - eMarketer Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com


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These stats were the cat’s pajamas! Who did them? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more twitter.com/adeliestudios than a decade. Whether it’s short explainer videos, infographics and other shareable linkedin.com/company/adelie-studios visual content, we create the visuals that help hundreds of start ups on up to big brands facebook.com/adeliestudios stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated youtube.com/user/adeliestudios marketing videos…what’s not fun about that? plus.google.com/+Adeliestudios/ www.adeliestudios.com Adélie Studios info@adeliestudios.com 401.489.8550


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