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Hero Hub Help - YouTube Content Strategy For Brands

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HERO, HUB, HELP: YOUTUBE CONTENT STRATEGY FOR BRANDS


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BRANDS IN TOP 100 0 11


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HOW CAN BRANDS SUCCEED?


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HERO HUB HELP


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HERO CONTENT Your BIG ‘Super Bowl’ moments HUB CONTENT Regularly released content to engage subscribers HELP CONTENT Always-on ‘pull’ content designed for your core target


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HERO


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BIG MOMENTS -  Happens 2x times a year -  New campaigns/products -  Major initiatives


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HUB


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SERIES BRANDS ENGAGE SUBSCRIBERS •  Set schedule and regularly produced •  Established format •  Supports core message •  Identifies the channel •  Feeds community need for entertainment •  Keeps fans coming back


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HELP


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BRAND EXPERTISE (music, sports, etc) POPULAR SEARCH TERMS RELEVANT CONSUMER INTEREST


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HERO HUB HUB HUB HUB HELP MAY JUNE JULY AUGUST


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WHY DOES IT WORK?


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HERO HUB HELP Act like an advertiser Act like a YouTuber


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FOCUS IS KEY


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THANK YOU brendangahan.com


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