4 LinkedIn Marketing Tactics Worth Investing Time In

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4 LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools. LINKEDIN SPONSORED UPDATES LINKEDIN SLIDESHARE OBJECTIVES Lead Generation Brand Awareness OBJECTIVES Thought Leadership SEO Lead Generation ACTIONS Brand Awareness Thought Leadership ACTIONS Upload new content weekly Run 2-4 Sponsored Updates/week Highlight decks on profile page Run for 3 weeks, then test & iterate Group content into playlists Select compelling visuals Add lead forms Share links to lead forms & add URL tracking codes More than 15 million pieces of content uploaded to SlideShare 30 MIN DAILY 30 MIN DAILY LINKEDIN COMPANY & SHOWCASE PAGES PUBLISHING ON LINKEDIN OBJECTIVES Lead Generation Brand Awareness Thought Leadership 75% of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive. OBJECTIVES Event Registration Thought Leadership ACTIONS ACTIONS Post 3-4 times a day Publish Whenever You Feel Passionate Engage with followers via post comments Recommended: Bi-Weekly or Once a Month Change header image every 6 months 45% Company Updates containing links can have up to 45% higher follower engagement than updates without links. 1 HOUR DAILY 1 HOUR WEEKLY Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. Make the most of your time on LinkedIn with our daily playbook for killing it with content. Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan

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